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Top 5 Customer Service & CX Articles for Week of March 4, 2024

ShepHyken

Consumers Show Higher Brand Loyalty Than Global Average But Demand More In Return by Marigold (Adweek) Fast on the heels of its recently published global report, relationship marketing pioneer Marigold has filtered the results from that groundbreaking survey now with a dedicated focus on U.S. You’ll have to read the article to find out more.

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Digital Experience: Meeting Customer Expectations

InMoment XI

And for as long as there have been customers, businesses have had to prioritize creating a positive customer experience. The customer experience—how buyers feel about their collective interactions with a brand—defines and motivates customer action. It sets the tone for the entire company/consumer relationship.

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Expert commentary: Closing the CX Gap between Customer Expectations and Business Reality

Comm100

The value of excellent customer experience (CX) is no secret, nor are the aspects needed to deliver it – and yet many organizations are struggling to deliver on consumer CX expectations. One example of this is when you travel around the Boston area in the US; you might see four Dunkin’ Donuts shops at a major intersection.

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Why a consistent customer experience is so important (and how to deliver it)

Eptica

Date: Wednesday, July 8, 2020 Author: Pauline Ashenden - Demand Generation Manager Why a consistent customer experience is so important (and how to deliver it). Consistency is also essential for safeguarding brand reputation and trust – you don’t want to confuse or anger consumers by giving them conflicting information.

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How Visual Transformation Will Revolutionize Customer Service

TechSee

With so much more of our lives online, companies are prioritizing the need to deliver engaging, frustration-free online experiences for their customers. These advanced use cases facilitate a convenient and pleasant user experience. Remote assistance is here to stay. But the organization benefits as well.

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QR Code Marketing for Mobile First Brands 

Optimove

A frictionless user experience. OOH Advertising : Capture attention with QR codes on bus stop ads, offering a gateway to interactive experiences. British Airways incorporated QR codes on their bus stop ads in London, enticing commuters to scan and immerse themselves in a virtual travel experience. The result?

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Brand Move Roundup – May 6, 2020

C Space

People fundamentally are still going to want to travel, but I don’t think travel will look like it used to – I think it will be permanently altered,” said Chesky. With travel grounded, media organizations have noted that their audiences still want to read about new experiences and destinations.

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