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With 93% of consumers reading reviews before making a purchase, and 58% of consumers being willing to drive further or pay more for a product with good reviews, a good customerexperience and brand reputation management have never been more critical than it is today. The retail customerexperience is also a complex one.
All business have taken necessary measures, so that customers become loyal, provide repeat business, and advocate their products & brand – thereby increasing the customerbase. Over the last few years, many organizations have started investing in improving their onlinecustomerexperience.
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