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4 golden tickets to capture CX ROI

Think Customers

When all the Venns, funnels, PowerPoints, histograms, flowcharts, and scatter plots are set aside, however, something remarkable becomes evident: While there are two dozen CX ROI metrics to track, companies need only focus on four. The “Four Gold CX ROI Metrics” webinar was the final episode in the three-part series hosted by ECXO.

ROI 64
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Predictive Analytics: Unveiling the Future with Data

InMoment XI

From a cost and ROI perspective, the impact and benefits of predictive analytics in customer experience management cannot be ignored. These methods evaluate various possible actions and their outcomes to suggest the best course of action. Prioritize sales efforts. It’s an opportunity that your company can capitalize on today.

Analytics 260
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24 Factors to Consider in Pricing your Product, Service or Solution.

C3Centricity

Would you pay 50 cents more for a pack of nails on the retail shelf? Pricing #Marketing #Brand #BrandBuilding #Sales Click To Tweet. Price insensitivity is positively correlated with ROI. Cost is not as important in the business arena if there is a high ROI. Price should factor in after-sale consumables.

B2B 325
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Is Investing In Customer Experience Really Worth It?

Storyminers

As consumers, we are empowered by increasing control over the retail process. Herein lies the challenge for retailers: to engender loyalty – but the loyal customer is an endangered species. Based on my experience, investing in the customer experience is the only thing that will generate repeat business and save retailers.

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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI. If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot.

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Advertising Audiences: How Businesses Can Use Location-Based Audiences to Improve ROI

Gravy Analytics

You get impressions, but few to no clicks, foot traffic, or attributable sales. The answer is never simple, of course. Location data involves real-life actions, including when consumers visit commercial locations like retail stores or event venues. To effectively improve ROI with location-based audiences, do your due diligence.

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CX Journey™ Musings: Should You Invest in Customer Experience?

CX Journey

Image courtesy of Got Credit ROI is still our favorite "three-letter word." It's been a year or more since I've written about the ROI of customer experience. If you make a sale, you can make a living. Nothing wrong with that! Always good to revisit this topic because it is such a hot one for customer experience professionals.