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Celebrating 15 almost 16 Years of CRM Playaz: A Look into The Commonwealth of Self Interest

eglobalis

Celebrating 15 almost 16 Years of CRM Playaz: A Look into The Commonwealth of Self Interest Last week, we had the amazing event in Atlanta, CRM Playaz IRL 2025 , hosted by the venerable “Godfather of CRM” Paul Greenberg and Brent Leary , an incredible team working together.

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Empathy Won’t Save You: Why CX Thrives on Action, Not Sentiment but Outcomes?

eglobalis

How to Make it Actionable: Centralize Data with CRM Tools: Ensure consistent access to client insights across teams and regions. Technology Gaps: Without advanced tools like CRM and AI, scaling empathy becomes inefficient and inconsistent. Use AI for Personalization: Tailor recommendations and responses based on client-specific data.

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Enhancing Customer and Agent Experience with AI-Powered Solutions: A Salesforce-Led Market Perspective

eglobalis

Designed for seamless integration with CRM systems, it offers real-time insights, proactive recommendations, and automation to streamline workflows. Specific Use Cases : Zendesk AI Suite may offer better value for smaller organizations focusing solely on customer service without requiring extensive CRM integrations.

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Decoding the Feedback Dilemma: A Strategic Framework for Evaluating Customer Requests

ECXO

Use quantitative tools : Leverage surveys, CRM data, and market analytics to determine whether a request is a widespread need. Example: When Salesforce received requests for deeper CRM integration, it didn’t simply respond to the enterprise client asking for it. Challenges: Vocal customers often overshadow silent majority preferences.

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How to Overcome the Pain Points of Your CRM

CRM software is a powerful tool when used correctly, yet another obstacle to a sales team’s efficiency when it’s not.

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Stuck in an Outdated CX Framework? Here’s Why You’re Missing Out on Real Results

eglobalis

For instance, by connecting CRM data with operations and logistics platforms, B2B companies can proactively manage client expectations, offer accurate order tracking, and anticipate issues before they impact the client.

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B2B CX – Strategy & Business Alignment

ECXO

Example: Implementing a Customer Data Platform (CDP) can consolidate insights from CRM, support tickets, and customer feedback , creating a 360-degree customer view. Step 7: Use Technology to Strengthen CX Strategy Execution Technology enhances CX by providing deeper customer insights, streamlining interactions, and enabling automation.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns.

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How to Overcome the Pain Points of Your CRM

It’s no secret, only 13% of salespeople are satisfied with their CRM. The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. Leading integrations that fit directly into your CRM and workflow.

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A Practitioner's Guide to Sustainable Customer Experience in the Contact Center

Start by making these 5 key changes: Work with your CRM. With the right environment, your contact center will transform from a necessary operation to a beacon of customer excellence for your company’s brand. Make conversations personal. Focus on people, not technology. Make conversations flow effortlessly.

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How Empathy, Creativity and Compassion Drive Results

Speaker: Rhonda Basler, Director of Customer Engagement, Hallmark Business Connections

You don’t need the latest, greatest CRM technology or data visualization tools. Using your innate empathy and applying that to your marketing and customer experience through emotional intelligence CAN be the game changer you’re looking for. Brands that connect with customers on a personal, emotional level will be more successful than others.