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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

It is a comprehensive effort that goes beyond isolated fixes, requiring alignment of leadership, strategy, culture, technology, and processes around the goal of delighting the customer. CX transformation often requires breaking entrenched habits and coordinating across silos, which wont happen without active support from the C-suite.

B2B 339
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Crafting and Cascading a Customer Experience Strategy Across Global Organizations

eglobalis

This strategy should encapsulate everything from understanding customer behaviors and preferences to aligning internal processes and cultures around those insights. Aligning the Organization’s Culture The organization’s culture should support and promote customer-centric values.

Strategy 453
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Beyond NPS: Why Customer Feedback Needs a 360-Degree Revolution

eglobalis

Despite its simplicity, more than 75% of organizations are projected to phase out NPS as a Measure of Success for Customer Service and Support by 2025, according to Gartner. For instance, a company’s operating profit number is useless without additional metrics and other supporting information.

NPS 453
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Turning the Tables: Why a Proactive Sales Process is the Ultimate Customer Experience Hack

ECXO

Two weeks later, a sales rep follows up, not with another sales pitch, but with a helpful guide or a quick check-in to see if they need support. When customers dont feel supported or valued, theyre unlikely to stick aroundeven if your product or service is excellent. abandoned carts or milestone purchases).

Sales 263
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Designing and Rolling Out a Global Customer Experience Strategy

ECXO

This strategy should include a thorough understanding of customer behaviors and preferences, aligning internal processes and culture with these insights. Aligning the Organization’s Culture An organization’s culture should support and promote customer-centric values.

Strategy 380
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Customer Experience Journey Mapping Strategies to Improve Business Performance

InMoment XI

Example: A retail company maps out how a customer currently shops on its e-commerce platform and identifies the complex checkout process as an area of improvement to improve the e-commerce customer experience. These could include the website, customer support portal, social media, and more.

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Growth vs. Customer Experience: A Dilemma?

ECXO

Map the Customer Journey What to Do: Identify every touchpoint a customer has with your business, from awareness to post-purchase support. Example Action: Synchronize your customer support systems to provide unified responses across email, chat, and phone. Highlight pain points, friction areas, and moments of delight.