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Customer Experience Journey Mapping Strategies to Improve Business Performance

InMoment XI

Creating a customer journey map is a detailed process that often involves collaboration from multiple departments, so outlining what you hope to learn as a result of the customer journey map will make sure the efforts are well spent. You might have already created these as part of your customer experience strategy.

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DIY CRM Tip: Uncover Customer-Value Segments

Optimove

Today, we will show you how combining longevity with the time since your customers’ last order can uncover meaningful customer value segments. Read on to discover the simplicity of it or go ahead and download all four ways to leverage your data here. It’s even more simple than it might sound ?? The Insight.

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The Forrester Wave™ Recognizes Optimove as a Good Fit for Digital-First Marketers in its Cross-Channel Marketing Hubs, Q4 2024 

Optimove

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Optimove’s recognition in The Forrester Wave : Cross-Channel Marketing Hubs, Q4 2024 highlights its strength as a solution for digital-first marketers who need a customer-led, orchestration-oriented marketing tool.

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Optimove Connect Day 1: A Powerful Kickoff from Positionless Marketing to AI-Powered Optimization 

Optimove

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: What an incredible first day at Optimove Connect 2025!

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7 Best Practices for Creating Customer Loyalty in Retail

Optimove

See the difference control groups make in this guide Download Now Why it Matters: This post is important for retail marketers as it highlights how loyalty programs extend beyond simple discounts to foster deeper engagement and long-term brand affinity. See more about retail customer loyalty below.

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It Pays to Know What’s Coming: How to Use AI to Predict Trends and Personalize at Scale – A Taylor Swift Era 

Optimove

Re-engage your churned customers with this guide Download Now Why it Matters: Much like Taylor Swifts ability to reinvent herself with each Era album cycle, staying ahead of customer trends requires anticipation, data, and a deep understanding of audience preferences.

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Life Hack: Connecting Your Chatbot to a CRM Can Lead to Better Automated Support

Kustomer

The benefits of upgraded customer relationship management (CRM) software are immeasurable. The time, money and effort saved for both agents and customers is notable. Investing in upgraded CRM tools is a worthy cause that can streamline your support team’s efficiency and provide rich insights for the rest of your business.