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How Customer Experience Automation Can Improve Business Performance

InMoment XI

Did you know that 92% of customer relationship management (CRM) leaders say AI and automation have improved customer service response times? Of the 81% of organizations automating workflow processes, 98% report that reducing errors is a major or minor benefit of customer experience automation.

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May the Customer Experience (CX) Force be with you!

ECXO

Application in CX : • Customer Data Platforms (CDPs) : Use CDPs to gather and analyze customer data from various touchpoints (social media, website visits, purchase history). This enables a 360-degree view of the customer, allowing for hyper-personalized experiences.

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CRM Hack: Cross-Sell Principles

Optimove

During the COVID-19 pandemic, as the world got shutdown and numerous sporting events were either canceled or postponed, the need to get players trying out new games become a lifeline for many operators. Of course, it’s a pretty useful CRM tactic in other verticals. Which customers should we focus on?

CRM 98
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Why You Should Throw Out Your CRM

Totango

You don’t need your CRM. How Your Customer Success Platform Can Replace Your CRM. Recurring-revenue businesses succeed by nurturing customer relationships over the entire lifecycle. Gather the business intelligence (BI) you need to truly understand the customer experience. Ready for a controversial statement?

CRM 96
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Smart CRM Basics: How to Calculate Customer Lifetime Value (CLTV)

Optimove

Customer Lifetime Value is perhaps the most shining north star in the sky of CRM Marketing. When talking CLTV in that context – you need to think of both the past and future value your customers bring. Calculating CLTV requires accurate estimates of future events and is therefore very challenging. The Final Word.

CRM 98
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4 Ways to Provide Personalized Customer Service

Kayako

eMarketer estimates that by 2024 almost 20% of total retail sales will be via eCommerce, and that estimate does not include travel and event ticketing or restaurant food delivery. The challenge for brands is ensuring that customer relationship management doesn’t suffer as online spending becomes the norm.

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Growth vs. Customer Experience: A Dilemma?

ECXO

Build a Community Around Your Brand What to Do: Foster customer communities through forums, social media groups, or exclusive events. Why It Works: Community-building enhances customer connection and generates organic advocacy. Airbnb: Redefining Hospitality Airbnbs growth is a testament to the power of listening to customers.