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Best Practices and Strategies to Master Call Center Management

InMoment XI

These centers are equipped with advanced technologies, including customer relationship management (CRM) software, predictive dialers, and analytics tools. Technology Integration : Implement advanced call center technologies, such as CRM systems and call routing software, to enhance efficiency and provide a seamless customer experience.

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The CRM Contribution Metric: Know What Your CRM Is Worth

Optimove

One of the main questions that always arise when I meet fellow marketers – maybe it’s not really a question but more of a general wonder – is “how do I know that my campaigns are bringing value to my organization?“ Let’s say that you calculated a CRM Contribution of $100K this month but measured only 80% of your campaigns.

CRM 81
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Referral marketing software for the win: Our top 20 picks

BirdEye

We’re living in an era of customer engagement, where every delighted client can become your best marketer. For businesses today, referral marketing is revolutionizing growth. In fact, 64% of marketing executives believe that word-of-mouth referrals are the most effective form of marketing. Let’s dive in.

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The CRM Contribution Metric: Discovering (and Understanding) the Magical Numbers

Optimove

In the first blog post in our “CRM Contribution Metric” series, we discussed the need to understand and measure the value your CRM brings your organization and shared research that makes sense of these numbers and the variables they are based on. Number of Channels. Customer Base Coverage.

CRM 70
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Optimove Acquires Advanced Mobile Marketing Platform Kumulos. Here’s What’s In It for You

Optimove

If you’ve read our official press release from today (March 29th, 2022), you know that “Optimove, the leading CRM Marketing Platform, today announced its acquisition of Kumulos, a Dundee, Scotland-based provider of a personalized messaging platform for mobile applications.”. Which is 100% true. Again, this is perfectly accurate.

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How to Upgrade to an Advanced Customer Experience Strategy

Lumoa

From social media posts to Google and Yelp reviews, every buyer can recount their customer experience with your company to a global audience. It is no wonder, then, that businesses have started paying much closer attention to their customer experience (CX) strategy. Thanks to its expansive nature, CX strategies are constantly in flux.

Strategy 208
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Driving Engagement with Contextual Marketing

Optimove

Webinar: Become an Independent Marketer. Optimove is used by 350+ customer-centric brands. CRM Marketing Manager, Adore Me. Optimove lets us be super-personalized in our customer messaging, by making it easy to target customers based on any number of attributes. Head of CRM, Stitch Fix.