Remove CRM Remove Customer Base Remove Multi-Channel
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Beyond NPS: Why Customer Feedback Needs a 360-Degree Revolution

eglobalis

Segmentation and Personalization : Tailor feedback mechanisms to different customer segments to enhance relevance and effectiveness. Segmentation and Personalization : Tailor feedback mechanisms to different customer segments to enhance relevance and effectiveness.

NPS 373
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The CRM Contribution Metric: Know What Your CRM Is Worth

Optimove

first-touch, last-touch, multi-touch) for customer acquisition, and use the revenue resulting from that acquisition as a proxy. However, as customers have become more sophisticated and competition has risen steeply, marketers are shifting away from acquisition-focused marketing towards retention-marketing. How to strike ten….

CRM 81
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10 Tips for Connecting with Customers Emotionally

NICE inContact

Using first names is a first step, but good CRM data gives agents multiple opportunities to connect with customers based on their previous brand interactions. Agents can also provide better customer service simply because they know the customer’s preferred channel, previous purchases and interactions.

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Life Hack: Connecting Your Chatbot to a CRM Can Lead to Better Automated Support

Kustomer

The benefits of upgraded customer relationship management (CRM) software are immeasurable. The time, money and effort saved for both agents and customers is notable. Investing in upgraded CRM tools is a worthy cause that can streamline your support team’s efficiency and provide rich insights for the rest of your business.

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3 Ways to do More with Customer Experience Personalization

Comm100

Regardless of how a customer chooses to contact you, expectations of consistent and personalized interactions across every channel — phone, email, social, website, or live chat — don’t change. Use journey maps based on real customer experiences to identify personalization opportunities across all channels and systems.

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The CRM Contribution Metric: Discovering (and Understanding) the Magical Numbers

Optimove

In the first blog post in our “CRM Contribution Metric” series, we discussed the need to understand and measure the value your CRM brings your organization and shared research that makes sense of these numbers and the variables they are based on. Number of Channels. Customer Base Coverage.

CRM 70
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How to Upgrade to an Advanced Customer Experience Strategy

Lumoa

From social media posts to Google and Yelp reviews, every buyer can recount their customer experience with your company to a global audience. It is no wonder, then, that businesses have started paying much closer attention to their customer experience (CX) strategy. Warm transfers” are a huge help in this area.

Strategy 195