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CRM Hack: Cross-Sell Principles

Optimove

During the COVID-19 pandemic, as the world got shutdown and numerous sporting events were either canceled or postponed, the need to get players trying out new games become a lifeline for many operators. Of course, it’s a pretty useful CRM tactic in other verticals. Which customers should we focus on?

CRM 98
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15 CX Experts Talk about the Future and Challenges of Customer Experience in 2018 [part 2]

Lumoa

Companies do marketing, sales and CRM – the customer does the experience! It is an evolution of more and more aware customers who are influenced by their B2C experiences and expect the same, if not better from other experiences as a customer.

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Defining the Value of Customer Experience: A Guide for Creating CX ROI in A Constantly Changing World

Experience Investigators by 360Connext

CEM involves strategic planning and execution that help an organization track, oversee, and organize interaction between a customer and the organization throughout the customer lifecycle. (Is Is this the same as Customer Relationship Management, or CRM?

ROI 260
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Expansion is a Team Sport: Strategies for Aligning CS and Sales in 2024

Totango

That’s why we’ve made sure Totango + Catalyst sync seamlessly with Salesforce, for example, so that all the information on your customer accounts flows both ways between the CRM and your CS platform of choice. If you’re ready to drive measurable growth from your customer base, we’d love to talk to you.

Sports 103
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ICE 2024: The CRM Lightning Talks Are Back in Action

Optimove

Guide to Advanced Customer Segmentation Download Now >> CRM Lightning Talk # 2 – Euro 2024 Playbook: Win It All Without a Ball This pivotal talk, led by Jonathan Collins , Strategic Services Team Leader, is crucial for anyone interested in understanding the power of the 2024 UEFA European Football Championship in your CRM marketing plan.

CRM 69
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Customer Experience Management: Why It’s Key for Retention and Growth

InMoment XI

CXM vs CRM: How They Differ? It’s easy to think of CXM and customer relationship management (CRM) as the same processes because they both offer a better understanding of customers through data. But, they have a few key differences as they address different aspects of the customer’s interactions with the brand.

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5 Ways to Win Share of Wallet Beyond the Holidays

Optimove

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: Q4, or the fourth quarter of the financial year, is crunch time. For online casino and sports betting operators, it isnt just a festive opportunity; its the years final shot to ramp up revenue, hit targets, and outshine the competition.