What U.S. Lotteries Can Learn from European Lotteries in Marketing to Players
Optimove
SEPTEMBER 16, 2024
Focus on cross-channel marketing to reach diverse audiences. However, in Europe, lotteries have taken a more innovative and customer-centric approach, driven by regulatory differences, diverse player bases, and a digital-first strategy. Send out personalized promotions to boost loyalty. There are several lessons that U.S.
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