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This shift presents a compelling opportunity for B2B enterprises to invest in tailor-made tools for their post-sales organizations and customersuccess (CS) teams. Forrester recognizes the value customersuccess platforms can provide to B2B companies looking to foster retention, growth, and advocacy.
9 tips to get your CSMs to adopt CustomerSuccess software. Have you ever worked at a company where the CustomerSuccess team had to beg for its own tools? The CSM perspective: how to encourage the adoption of CustomerSuccess software. Tip #1 for CSMs: embrace change. That’s okay.
9 tips to get your CSMs to adopt CustomerSuccess software Have you ever worked at a company where the CustomerSuccess team had to beg for its own tools? I have a few tips to help you drive customersuccess software adoption that sticks. Tip #1 for CSMs: embrace change As humans, we struggle with change.
But alas, time — and customer accounts — waits for no one. Figuring out how to shift around a CSM’s book of business is a delicate balancing act, and one of the most challenging CustomerSuccess processes to get right. Have the tCSM list all customer contacts and describe their personalities. The show must go on.
A while back, I sat down with Paul Piazza for a fireside chat at one of our PulseLocal Silicon Valley CustomerSuccess event series. At that time, Paul Piazza had already had multiple CustomerSuccess systems deployed and configured. Changing management is hard but critical to the success of a CS team.
I frequently hear from customersuccess and sales leaders that two of the most common reasons for churn or downsell (revenue compression) are executive/sponsor change and lack of perceived value (for your product/service). We recommend adding a “persona” field to the Contacts object in your CRM.
But alas, time — and customer accounts — waits for no one. Figuring out how to shift around a CSM’s book of business is a delicate balancing act, and one of the most challenging CustomerSuccess processes to get right. Have the tCSM list all customer contacts and describe their personalities. The show must go on.
Adapting your key account management approach as customerschange is crucial. Read this blog to learn what it takes to succeed in key account management today.
Zappos founder Tony Hsieh’s book is essential reading for all customer experience professionals. in 2000 to over $1 billion in 2008 by focusing relentlessly on customersuccess. The Convenience Revolution: How to Deliver a Customer Service Experience that Disrupts the Competition and Creates Fierce Loyalty by Shep Hyken.
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