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We’ve also picked up a ton of insights by making our way through lots of books written by Customer Experience Guru's. Customer Experience Books. This book functions as a blueprint for using the feedback collection process to improve company culture and drive customer loyalty. Sure, it sounds simple.
Recalibrate your understanding of your target consumer because some of what you’ve always known about your customerschanged. Because of changes in consumer behavior, retailers may need to adjust their sales and marketing channel mix. Omnichannel retail creates a range of customer touchpoints. Sales channels.
no, the pandemic did not accelerate digital transformation or digital adoption, it changed business model to have to address non-traditional channels and interfaces (see messaging apps, in-place apps, commerce-driven operations, etc.) – this is not digital revolution, this is basically a business evolution. cha-cha to fox-trot?
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