Remove CRM Remove Customer Engagement Remove Customer Insights
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CRM vs CEM: Where should you put the money?

CloudCherry

There’s such a healthy market for customer management and analysis software that they’ve now branched out into two distinctive categories: Customer Relationship Management (CRM). Customer Experience Management (CEM). What is CRM? It collects core customer information from various channels (e.g. What is CEM?

CEM 281
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AI and Customer Experience: The Smarter, Faster, and More Personal Duo Redefining B2B Success

eglobalis

Solution: AI-powered CDPs like Oracle CX Unity and Salesforce Einstein unify customer data from multiple sources (e.g., CRM, ERP, and marketing platforms) to create a 360-degree view of the customer. Similarly, Salesforce has been using its Journey Builder tool since 2014 to help businesses create personalized customer journeys.

B2B 391
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Customer Insights Framework: A Step-by-Step Guide to Customer Understanding

Thematic

This happens when businesses make decisions without considering customer insights. They need a structured way to understand their customers, anticipate needs, and improve the user experience, so they need a customer insights framework. What is a Customer Insights Framework? Remember Atom Bank?

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CEMantica – turning sticky notes into actionable insights

ijgolding

To start with, the answer partly lies in Customer Relationship Management (CRM). A well applied CRM centralises all the data related to prospects and customers onto a single platform, enabling companies to record, track and act on customer interactions. Next generation CRM. All-in-one CX solution.

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Ahead of the Curve: MarTech-Driven Customer Experience Evolution

eglobalis

CDPs and data integration tools streamline data collection and unify customer profiles, providing a holistic view that aids in delivering consistent and personalized experiences. Tools that offer clear ROI through improved customer engagement and retention, such as AI-driven analytics platforms, are crucial in this environment.

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Voice of the Customer Tools: 10 of the Best VoC Software Options in 2025

Calabrio

Today’s market leaders needand many are already relying onstrategies to engage more effectively with their audiences in a two-way dialogue. Are you able to understand what your customers are telling you? Can you use these customer insights to improve their experiences and deliver what they really want?

Software 130
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Customer Experience in Banking: A Guide to Improve Trust & Satisfaction

InMoment XI

Proactively communicate with customers. Keep customers in the loop with personalized messages about account activity, new products, or special offers. Regular communication helps build trust and keeps customers engaged with your services. Start by capturing customer insights.

Banking 195