Remove CRM Remove Customer Insights Remove Customer relationships
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CRM vs CEM: Where should you put the money?

CloudCherry

There’s such a healthy market for customer management and analysis software that they’ve now branched out into two distinctive categories: Customer Relationship Management (CRM). Customer Experience Management (CEM). What is CRM? Why is a Customer Experience Management (CEM) platform important?

CEM 281
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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

B2B customer needs and market conditions change, so the CX program should be agile enough to adjust course. quarterly) can be used to review whats working, incorporate new customer insights, and reprioritize initiatives. When updates and customer insights are openly communicated across teams, it reinforces a shared mission.

B2B 339
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Winning Leadership Support for Your CX Program: How to Align and Drive Buy-In

eglobalis

Highlight Competitive Advantage : Show how a superior customer experience differentiates the company from competitors, potentially leading to increased market share. Leverage Customer Insights : Utilize customer feedback and analytics to identify pain points and opportunities, demonstrating a data-driven approach to decision-making.

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Beyond NPS: Why Customer Feedback Needs a 360-Degree Revolution

eglobalis

Despite its simplicity, more than 75% of organizations are projected to phase out NPS as a Measure of Success for Customer Service and Support by 2025, according to Gartner. This approach ensures a comprehensive evaluation of customer experience efforts, fostering continuous improvement and adaptation to evolving customer expectations.

NPS 461
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CEMantica – turning sticky notes into actionable insights

ijgolding

To start with, the answer partly lies in Customer Relationship Management (CRM). A well applied CRM centralises all the data related to prospects and customers onto a single platform, enabling companies to record, track and act on customer interactions. Next generation CRM. All-in-one CX solution.

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Voice of the Customer Tools: 10 of the Best VoC Software Options in 2025

Calabrio

Are you able to understand what your customers are telling you? Can you use these customer insights to improve their experiences and deliver what they really want? If not, thats where the latest AI-driven Voice of the Customer software and tools can help. Key Features: Customer feedback surveys (NPS, CSAT, etc.).

Software 130
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8 Ways AI is Revolutionizing Customer Insights and Predictive Analytics

Thematic

Imagine running a business where you can predict what your customers want before they even know it themselves. No more guessing games, no more endless spreadsheets—just clear, actionable customer insights that drive results. That’s exactly what customer insights AI is bringing to the table.