Optimove

JANUARY 13, 2021

In the world of B2C CRM, we know exactly what are the small steps that marketers can pledge to take next year that will bring the most impact. At Optimove, we encourage marketers to treat every CRM marketing campaign as an experiment. Remember: Top brands are able to drive 33% of the revenue via CRM marketing. #3

CRM 52

CRM Marketing Measurement Groups 52

Optimove

DECEMBER 1, 2020

In the world of B2C CRM, we know exactly what are the small steps that marketers can pledge to take next year that will bring the most impact. At Optimove, we encourage marketers to treat every CRM marketing campaign as an experiment. Remember: Top brands are able to drive 33% of the revenue via CRM marketing. #3

CRM 40

CRM Marketing Measurement Groups 40

C3Centricity

MARCH 15, 2018

If so, then just follow the steps I detail below and you will soon be doubling, quadrupling, if not 10x the ROI of your data. ” What these three companies demonstrate perfectly is that technology has merely enabled the consumer to get more of what they want, whether that is travel, retail or entertainment. Is this your case?

Data 256

Data Retail Analysis Analytics 256

C3Centricity

MAY 25, 2020

Or worse, they invest in the latest platforms and systems in the hope that using technology to understand customers will help them with their knowledge void. If so, then just follow the steps I detail below and you will soon be doubling, quadrupling, if not getting 10x the ROI from your data. CEX #CRM #Customer Click To Tweet.

Technology 216

Technology Analysis Data Consumers 216

Currency Alliance

JANUARY 18, 2021

This will enable a company to invest less in its loyalty operations and deliver more customer value – generating higher program ROI. That will enable these Intelligent Assistants to consider the hotel as an option based on the customer’s needs. Hoteliers need to boldly prepare for a future they cannot avoid.

Hospitality 52

Hospitality Loyalty Industry Hotels 52

Alida

SEPTEMBER 22, 2016

To deliver impactful and timely insight to business leaders in your company, you can’t rely on slow, traditional research methods. DEWALT’s award-winning insight community has resulted to savings of over $1 million in study costs this year and close to $6 million since its launch. Enhance marketing with customer insight.

Innovation 100

Innovation Marketing Social Media Healthcare 100

Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52