Remove CRM Remove Customer Insights Remove Rewards Programs
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Optimove Connect Day 2: Marketers Emboldened to Achieve the Impossible and Master Positionless Marketing

Optimove

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Day 2 of Optimove Connect 2025 continued the momentum with cutting-edge insights, real-world success stories, and expert-led product deep dives. Attendees learned how to turn customer insights into high-impact, shareable content.

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10 Key Insights from 15 years of Customer Journey Mapping

SuiteCX

Combined different technologies and approaches into a single source of truth Developed more comprehensive data collec2on & usage; developed CRM insights across all companies 10. Small movement forward will have an important impact, and you can chip away at your pain points piece by piece.

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Precision loyalty: data-led investment yields greater ROI

Currency Alliance

The running costs of a reward program can be cut to as little as 25% with more affordable microservices – suites of modular applications that can nimbly manage otherwise cumbersome applications. Too many reward programs focus on short-term profits, such as breakage. The redemption experience.

ROI 52
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5 Best Customer Retention Software to Try in 2024

SurveySparrow

Integration capabilities allow you to connect your retention software with your CRM, email marketing tool, e-commerce system, and more. This integration provides a holistic view of your customers, from acquisition through retention. As a result, it increases the likelihood of engagement and gets more complete customer insights.

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Loyalty Tech: Migrate to Microservices, or Get Left Behind

Currency Alliance

The typical incumbent loyalty technology platform comprises five core modules: CRM/Analytics Platform. CRM/Analytics. Definition: a database for collecting data about customers with analytics functionality, and the ability to predict future behaviors. Some of the CRM platforms optimized for loyalty marketing include….

Loyalty 58
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How Loyalty Programs Drive Customer Relationships: Experience TV Episode 9 Featuring Clay Walton-House from PK

Oracle

Disney goes deep on customer insight. Disney Movie Insiders is the loyalty program for Walt Disney Studios, spanning Marvel and Star Wars to Pixar films. One of its key benefits (and a key benefit of all member experiences) is the discovery of customer insight to deliver a better customer experience.

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Loyalty Strategy 2019: How to Win in the Next Decade

Currency Alliance

The future represents much more collaboration among brands to serve common customers more effectively. An example of effective alignment of strategy with tactics include Australia’s Coles Supermarket chain and its flybuys reward program. altering customer behaviour to support corporate objectives, without upsetting people.

Loyalty 45