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For retailers, it’s a chance to tie game-day excitement to exclusive deals, boosting sales and fostering customer loyalty. For sports betting sites, the NFL game provides a high-stakes platform to engage bettors with personalized, real-time offers that drive bets and enhance the fan experience.
For example, a sneaker brand releasing a new product line paying tribute to an iconic athlete would help it connect with nostalgic sports fans. Familiarity and nostalgia create a sense of connection that can strengthen customer relationships. Personalization : Experiences tailored to customer profiles encourage loyalty.
Companies do marketing, sales and CRM – the customer does the experience! Is customer centricity already part of the company DNA and culture? Are there efficient processes in place for analyzing customer data or communicating customerinsights?
Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Day 2 of Optimove Connect 2025 continued the momentum with cutting-edge insights, real-world success stories, and expert-led product deep dives. The result?
With that as a backdrop, this letter will cover the state of the CRM Marketing industry, Optimoves accomplishments in 2024, and a look ahead to 2025 and beyond. #1 Optimove Gamification: In 2024, we delivered AI-orchestrated gamification , a first to iGaming and Sports Betting operators.
Optimove, the gaming industry’s leading CRM Marketing Hub, is proud to announce has partnered with SKS365, a leading multi-licensed international bookmaker and gaming operator. This strategic investment in CRM is a significant part of an enterprise-wide digital transformation SKS365 is undergoing. About SKS365 Group.
Optimove, the gaming industry’s leading CRM Marketing Hub, is proud to announce has partnered with SKS365, a leading multi-licensed international bookmaker and gaming operator. This strategic investment in CRM is a significant part of an enterprise-wide digital transformation SKS365 is undergoing. About SKS365 Group.
Listed below are the panelists who joined Erik Holt, Optimove’s VP of Channels: Stanislav Solon , Senior CRM Growth Manager at Betfan, a Polish provider of online sports betting and esports wagering. Lydiane Andry , Senior CRM Manager at Betway, provider of innovative sports entertainment, e-sports, and other gambling products.
Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: It has never been more difficult for brands to engage with customers in a way that ensures relevance, secures conversion, drives loyalty, and maximizes lifetime value. Cross-selling new contents, products, and services.
Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: It has never been more difficult for brands to engage with customers in a way that ensures relevance, secures conversion, drives loyalty, and maximizes lifetime value. Cross-selling new contents, products, and services.
It’s like the premium gas you put in a sports car – it makes everything run smoother, faster, and more efficiently. Speech Analytics: This tool uses natural language processing to analyze customer-agent interactions, providing insights into customer sentiment and agent performance. With good data, automation soars.
land-based and online sports betting – and by using Optimove, it can take an interesting path in pursuit of the ultimate goal of customer marketing. “We are using Optimove to maximize customer lifetime value in a lot of different ways,” said Claus Hansen, Director of CRM at BetMGM. Identifying hidden trends.
Peter Lavers, Customer Experience and CRM Expert @ PeterLavers | blog "Customer Experience is here to stay! Companies do marketing, sales and CRM – the customer does the experience! Is customer centricity already part of the company DNA and culture?
The typical incumbent loyalty technology platform comprises five core modules: CRM/Analytics Platform. Decathlon athletes must be very good at 10 sports and excel at 3-4 to win competitions – but in any one sport, they are rarely the fastest, strongest, or most agile. CRM/Analytics. Campaign Management. Points Bank.
Customer intelligence insights aid long-term customer development. To ensure client loyalty, businesses must obtain a better understanding of their customers. This is possible when customerinsights are available. Additional Resource: Segmentation of Users Guide.
New software applications focused on Customer Success will become critical to the success of an organization and will provide a complete 360 view of the Customer and also compliment existing CRM systems. – Paul Chilensky, Former Vice President of Customer Success, Onshift Inc.
Sales Opportunities: An omnichannel strategy allows retailers to engage with customers at various touchpoints, increasing the opportunities for cross-selling and upselling. Nike’s SoHo flagship store is not just about buying products, but an immersive experience where sports enthusiasts can engage with the brand in an interactive environment.
Most customers wouldn’t have won the bonus – good news for the finance department. the customer kept the App on their phone, keeping the software engineering team in business…. and supporting marketers such as CRM specialists, who can use the App to keep issuing personalized, location-based offers via the customer’s device.
Several factors can contribute to this issue: it could be due to a lack of customer awareness lack of customer interest in the category ineffective marketing strategies limited product assortment intense competition from other brands. Mina and Her Sporting Goods Store Mina runs an awesome online store for sporting goods.
Data is everything in CX and without the right technology , there really isn’t a great way to gain customerinsights. Jarvis explains that having a good CRM has launched his department to great success because it allows them to store and access essential customer information on a whim. Jarvis Harris: (01:04).
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