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Voice of the Customer Tools: 10 of the Best VoC Software Options in 2025

Calabrio

Customer Experience Voice of the Customer Tools: 10 of the Best VoC Software Options in 2025 Share Speak to anyone in customer experience, research, or marketing, and they’ll tell you that the old model of one-way customer communication is outdated. Table of Contents What is the Voice of the Customer (VoC)?

Software 130
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AI and Customer Experience: The Smarter, Faster, and More Personal Duo Redefining B2B Success

eglobalis

How It Helps Companies Overcome Challenges: Challenge: B2B companies often struggle with delivering relevant content to diverse customer segments. Solution: AI-powered CDPs like Oracle CX Unity and Salesforce Einstein unify customer data from multiple sources (e.g.,

B2B 385
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5 Must-Have CES Tools for Measuring Customer Effort & Satisfaction

Retently

In this article, were spotlighting the top 5 tools for measuring CES. So, if youre ready to transform your customer journey from frustrating to frictionless, lets dive into the CES tools that can make it happen. Trust us your customers (and your bottom line) will thank you! What Makes a Great CES Tool?

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CRM vs CEM: Where should you put the money?

CloudCherry

There’s such a healthy market for customer management and analysis software that they’ve now branched out into two distinctive categories: Customer Relationship Management (CRM). Customer Experience Management (CEM). What is CRM? Why is a Customer Experience Management (CEM) platform important? What is CEM?

CEM 281
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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

B2B customer needs and market conditions change, so the CX program should be agile enough to adjust course. quarterly) can be used to review whats working, incorporate new customer insights, and reprioritize initiatives. Regular strategic checkpoints (e.g., analyse sentiment, and trigger alerts for immediate follow-up.

B2B 339
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Winning Leadership Support for Your CX Program: How to Align and Drive Buy-In

eglobalis

Highlight Competitive Advantage : Show how a superior customer experience differentiates the company from competitors, potentially leading to increased market share. Leverage Customer Insights : Utilize customer feedback and analytics to identify pain points and opportunities, demonstrating a data-driven approach to decision-making.

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Customer Insights Framework: A Step-by-Step Guide to Customer Understanding

Thematic

This happens when businesses make decisions without considering customer insights. They need a structured way to understand their customers, anticipate needs, and improve the user experience, so they need a customer insights framework. What is a Customer Insights Framework? Centralize your data.