Pointillist

MAY 23, 2018

More and more marketers and customer experience professionals are now looking for the best customer journey analytics platform to understand and engage with individual customers at a personal level, at scale. But, once you begin to look into customer journey analytics at a deeper level things become much less clear.

Customer Journeys 90

Customer Journeys Analytics How To Touchpoint 90

Thematic

AUGUST 29, 2024

It’s crucial to ensure that the methods you choose are designed to reach your target audience effectively and are adaptable as customer preferences evolve. Don’t forget to capture feedback across the entire customer journey, from first interaction to post-purchase experiences. What methods will you use?

Voice of Customer 62

Voice of Customer Social Media Analysis Feedback 62

Totango

AUGUST 11, 2022

Digital interactions that inform SaaS client relationships span the range of the customer journey , from pre-purchase marketing engagements to onboarding to subscription renewals, upsells and brand advocacy. Reach Customers Where They Are. To optimize your digital communications, strive to reach customers where they are.

Tips 109

Tips How To Customer Journeys Net Promoter Score 109

Currency Alliance

NOVEMBER 15, 2021

Because each customer segment will respond differently to available loyalty incentives, tailoring the customer experience by segment across channels is essential to maximize ROI. Millions of longstanding loyalty programs are testament to the fact that loyalty marketing can be optimized for the benefit of all stakeholders.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Banking 52

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. The article covers the various brands which have joined the Scene+ loyalty coalition.

Loyalty 59

Loyalty Trends Data Marketing 59

BirdEye

OCTOBER 27, 2023

10 proven customer acquisition strategies What is customer acquisition cost? What are the elements of customer acquisition? This is because customer behavior changes across these segments. It involves a set of tactics, methods, and channels designed to identify, engage, and convert potential customers into paying clients.

Strategy 59

Strategy Social Media Multi-Channel Advertising 59

Currency Alliance

MAY 19, 2021

Now, however, the goalposts – with regard to what constitutes a ‘good’ customer experience and good value – have shifted so far, that the cost and complexity of updating these aging systems is now a real hindrance to performing well. If you don’t recognize your customer across every channel and touchpoint, they will feel you don’t care.

Loyalty 52

Loyalty Touchpoint Loyalty Programs Social Media 52

Currency Alliance

FEBRUARY 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

Loyalty Programs 52

Loyalty Programs Loyalty How To Touchpoint 52

Currency Alliance

NOVEMBER 14, 2019

There is a growing divide in customer experience delivered by brands whose digital transformations are progressing well, and those being left behind. Since customers are losing patience with brands that don’t recognize them as people, or enable consistent, multi-channel engagement, this priority remains over-arching in 2020.

Loyalty 40

Loyalty Trends Loyalty Programs Hotels 40

Currency Alliance

APRIL 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? As CEO, the time you can dedicate to your loyalty program is probably close to zero. Most loyalty programs report how many members they have. referring friends.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52