Is The Way We Are Going About Customer Acquisition and Retention Dead Wrong?
Maz Iqbal
JULY 28, 2014
That you get points for using my name … That if you have a customer loyalty program, you get more points for asking me for my membership card so you can check to see if I can get a discount… But, I’ll tell you what makes the real difference. Relationships do not reside in CRM databases.
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