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Social Listening Tools to Understand Customers & Improve Experiences

InMoment XI

Tracking these conversations with a social listening tool helps improve marketing efforts. What to Look For in A Social Listening Tool? From brand mentions to product discussions, you gain insight into customer sentiment to help make informed decisions. A robust social listening tool should help you answer these questions.

Tools 195
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CRM vs CEM: Where should you put the money?

CloudCherry

There’s such a healthy market for customer management and analysis software that they’ve now branched out into two distinctive categories: Customer Relationship Management (CRM). Customer Experience Management (CEM). What is CRM? What should you invest in—CRM or CEM? What is CEM?

CEM 281
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Deep Dive into Loyalty and Experience Drivers in the Tech World—The Blueprint for Building Long-Term B2B Relationships

eglobalis

CX goes beyond transactional efficiency; it encompasses empathy, responsiveness, and a commitment to solving customer problems proactively. Delivering tools, features, and functionalities that not only address customer needs but also foster the most critical factor for success in today’s SaaS and cloud solutions: adoption.

B2B 371
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Why A Customer Engagement Platform Is Crucial for Business Success

InMoment XI

This can be done by using a customer engagement platform. What is a Customer Engagement Platform? A customer engagement platform is a tool that allows businesses to interact with customers on different platforms, all in one place. With the InMoment XI Platform, you can handle all your customer data in one place.

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How Customer Experience Automation Can Improve Business Performance

InMoment XI

Did you know that 92% of customer relationship management (CRM) leaders say AI and automation have improved customer service response times? What is Customer Experience Automation? Customer experience automation refers to automating interactions or touchpoints throughout the customer journey.

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Find and Eliminate Dirty Data That’s Lurking in Your Salesforce CRM System

GetFeedback

Salesforce’s customer relationship management (CRM) tool helps businesses support their customers in a powerful and efficient way by allowing them to combine big data with sophisticated customization. But how do you know if you have dirty data lurking in your CRM software?

CRM 250
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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

Leadership needs to clearly communicate why customer experience is vital and continuously reinforce that message. Storytelling is a powerful tool here sharing real customer stories, both successes and failures, can help employees emotionally connect to the impact they have on customers.

B2B 314