ECXO

MARCH 11, 2025

Step 2: Secure Executive Sponsorship with a Data-Driven Business Case To get C-suite buy-in , CX leaders must speak in business terms showing how CX improvements translate into profitability, revenue, and cost reduction. Action Point: Develop a CX scorecard that combines customer experience data with financial KPIs.

B2B 306

B2B Strategy Customer Journeys Net Promoter Score 306

ECXO

MARCH 6, 2025

By using data (such as customer feedback scores, churn analysis, and revenue by touchpoint) and customer journey mapping insights, leaders can pinpoint which areas will deliver the greatest impact if improved. Leveraging Technology and Data for CX Smart use of technology and data is a powerful enabler of better B2B customer experiences.

B2B 339

B2B Customer Journeys How To Effort Score 339

ECXO

NOVEMBER 26, 2024

Leverage Technology, Automation, and Data-Driven Insights to Enhance Customer Service Incorporate technology and automation tools to streamline customer service processes. Chatbots, CRM systems, and AI-powered analytics can handle routine tasks, freeing up your team to focus on more complex issues.

Self Service 334

Self Service Training Culture Analytics 334

eglobalis

JANUARY 20, 2025

Companies can further enhance relationship management by leveraging customer relationship management (CRM) tools like HubSpot or Salesforce, which centralize customer data and provide actionable insights. Data-Driven Decision Making B2B clients increasingly demand transparency and data-driven insights to inform their decisions.

B2B 418

B2B Loyalty Loyalty Programs Innovation 418

InMoment XI

NOVEMBER 7, 2024

Did you know that 92% of customer relationship management (CRM) leaders say AI and automation have improved customer service response times? Over 80% of CRM leaders say that AI and automation make customer communication more personalized. This allows them to focus on complex issues that require a human touch.

Customer Experience 195

Customer Experience Customer Journeys CRM e-support 195

eglobalis

JANUARY 7, 2025

This involves: Methods : Conducting interviews, surveys, ethnographic research, and observation to gather qualitative data. Techniques : Analyzing data from the empathy phase, identifying root causes using tools like the 5 Whys, and mapping out dependencies that impact the problem space.

B2B 285

B2B Company Customer Journeys Innovation 285

Optimove

OCTOBER 22, 2024

Discover the latest email strategies to grab the attention of your customers Download Now Why It Matters: This post offers marketers key insights into leveraging CRM data to tailor rewards based on customer behavior and enhance engagement. The Big Picture: The era of one-size-fits-all promotions never really worked.

CRM 52

CRM Meeting Data Strategy 52

InMoment XI

OCTOBER 24, 2024

Customer engagement platforms consolidate customer data into one location and provide tools to engage customers consistently and personally, regardless of how they interact with your business. What is the Difference Between a Customer Engagement Platform and Customer Relationship Management (CRM)? out of 5 stars.

Customer Engagement 195

Customer Engagement Engagement Omni-Channel e-support 195

eglobalis

MARCH 13, 2025

Siloed Data and Systems: Customer information in B2B is often fragmented across sales, marketing, account management, and support. These data silos make it hard to get a unified view of the customer, resulting in inconsistent or disjointed interactions.

Leadership 232

Leadership B2B B2C Effort Score 232

eglobalis

FEBRUARY 3, 2025

Personalization at Scale in B2B AI enables B2B businesses to deliver hyper-personalized experiences by analyzing vast amounts of customer data. This model processes multiple data types, including text, code, and images, to deliver customized services such as coding assistance for developers and document summarization for corporate users.

B2B 381

B2B Customer Journeys Customer Experience Chatbots 381

ECXO

NOVEMBER 19, 2024

Embrace the Force of Personalization: Data-Driven Customer Engagement The Force is a mystical energy field that connects everything in the Star Wars universe. Just as Jedi personalize their approach to each situation, companies can harness the “Force” of data to create tailored customer experiences.

Customer Experience 296

Customer Experience Social Media Customer Journeys Touchpoint 296

ECXO

JULY 26, 2023

Unleashing the Power of Real-Time Data: Enhancing Customer Understanding Article source: [link] In a recent article we talked about the widening gap in Europe in customer experience maturity. Our focus in this article is on leveraging real-time customer data to provide richer, meaningful end-to-end customer experiences at every touchpoint.

Data 296

Data Analytics Touchpoint Customer Service Representative 296

InMoment XI

DECEMBER 18, 2024

Automating repetitive tasks like call routing and data entry enables call center cost reduction for businesses. Data Collection and Integration Natural Language Processing Response Generation Continuous Improvement Contact center automation is a structured pipeline integrating AI-powered tools to streamline operations.

Contact Center 195

Contact Center Customer Satisfaction ROI Virtual Agent 195

InMoment XI

NOVEMBER 14, 2024

Sentiment Analysis Competitor Analysis Multi-Platform Coverage Keyword and Hashtag Tracking Analytics and Reporting Content Creation and Scheduling CRM Integration A social listening tool lets you tap into online conversations around your business. This guides businesses toward strategic decisions based on measurable data.

Tools 195

Tools Social Media Customer Experience Analysis 195

InMoment XI

MARCH 23, 2025

It pulls data from touchpoints like social media, chatbots, emails, customer feedback, customer relationship management (CRM) tools, and interactions with customer support, marketing, and sales teams, providing insights into customer intent, sentiment, pain points, and patterns. Well show you with this step-by-step guide.

Data 195

Data Touchpoint Effort Score Chatbots 195

InMoment XI

NOVEMBER 13, 2024

A data scientist can achieve this by building a machine learning prediction model trained on a dataset. InMoment’s data analysis capabilities give you the power to automatically sort through your customer feedback data and detect sentiments such as intent to churn. To predict customer churn, you need to know how to model it.

Customer Retention 195

Customer Retention How To Analysis ROI 195

InMoment XI

MARCH 26, 2025

Improved Data Quality and Accuracy One reason brands go for longer surveys is data quantity. With a longer survey, youll get more data from every respondentsounds like a good thing, right? Not so fast: More data is good, but only if its good data. marketing, product development).

Survey 195

Survey Abandon Rate How To Customers 195

ijgolding

APRIL 9, 2020

However, few of these tools deliver the ‘catalytic conversion’ of customer data, overlaid onto the customer journey and turned into real hands-on information for companies to move their CX experience to the next level. This ‘data catalytic conversion’ consists of: feeding the right information to the right people and.

Customer Journeys 312

Customer Journeys CRM Technology Groups 312

InMoment XI

OCTOBER 31, 2024

For example, they might not have easy access to customer data, making it difficult to resolve issues quickly. With its ability to integrate with CRM systems and organize feedback in a central place, it simplifies the process of gathering and analyzing customer data.

Call Center 195

Call Center Metrics Self Service Effort Score 195

eglobalis

JUNE 27, 2024

This involves collecting and analyzing data through various methods such as surveys, customer interviews, voice of customer (VOC) programs, and feedback mechanisms. There are several ways to obtain data and understand customers. Sales and delivery teams provide invaluable data through regular customer interactions.

Strategy 450

Strategy Customer Experience Net Promoter Score Customer Centricity 450

Optimove

JANUARY 20, 2025

Key takeaways: OptiLive is a new solution designed to empower sportsbook operators to execute CRM-powered live sports marketing at scale. By integrating real-time data, OptiLive helps operators increase engagement and drive in-play betting activity. For more insights on OptiLive, contact us to request a demo.

Sports 75

Sports CRM Marketing Gamification 75

InMoment XI

NOVEMBER 18, 2024

Better Product Development Customer behavior insights can allow your company to make data-driven decisions about product offerings. Customer behavior data reveals which campaigns, channels, and messaging resonate most with different customer segments. It can help you understand why your customers make certain choices.

Analysis 195

Analysis Customer Journeys Social Media Analytics 195

ECXO

JULY 29, 2024

This involves collecting and analyzing data through various methods such as surveys, customer interviews, voice of customer (VOC) programs, and feedback mechanisms. Sales and Delivery Teams : Providing invaluable data through regular customer interactions. Companies like Barclays in Europe and Honda in APAC excel in this area.

Strategy 380

Strategy Customer Experience Net Promoter Score Effort Score 380

Calabrio

MARCH 25, 2025

In today’s digital landscape, this involves gathering data from diverse sources like surveys, social media, online reviews and, crucially, contact center interactions. Survey tools, for instance, enable businesses to gather structured data through questionnaires, measuring metrics like NPS, CSAT, and CES.

Software 130

Software Customer Journeys Tools Contact Center 130

InMoment XI

SEPTEMBER 3, 2024

A wealth of insights lies in the interactions between your organization and its customers; however, without specialized technology to analyze that data, those insights remain untapped. By analyzing interactions across various channels, companies can uncover valuable insights, optimize customer experiences, and make data-driven decisions.

Analytics 195

Analytics Data Social Media Average Handle Time 195

InMoment XI

NOVEMBER 26, 2024

Use analytics tools, customer feedback, and data from CRM systems to monitor how customers interact with your brand across touchpoints. Use Quantitative and Qualitative Data It can be easy to build a customer journey map based on the trackable actions a customer takes throughout their customer journey.

Customer Journeys 195

Customer Journeys Customer Experience Strategy Touchpoint 195

InMoment XI

DECEMBER 22, 2022

What used to be limited to sending out surveys through direct feedback, the industry has evolved to include indirect and inferred customer data sources as well. Step #3: Understand Your Customer Data. For any data to be useful, of course you need to take the time to dig in and understand what your customers are actually saying.

Voice of Customer 418

Voice of Customer Examples Strategy Net Promoter Score 418

InMoment XI

DECEMBER 17, 2024

Another important aspect of this role is that it determines the best way to collect, analyze, and act on the voice of customer data at key touchpoints across the customer journey. Supercharge Post-Service Customer Interactions 85% of your data is unstructured. InMoment Helps You Unlock More Insight from Your Data Starting Right Now.

Customer Experience Management 195

Customer Experience Management Customer Experience Management ROI 195

Thematic

MARCH 30, 2025

Customer expectations are evolving fast, and the only way to stay ahead is with data-driven customer insights. But how exactly do you turn that data into better decisions? How to Use Data-Driven Customer Insights for Smarter Decisions For smarter business decisions, you need more than just raw data—you need actionable insights.

62

62

Calabrio

MARCH 26, 2025

By centralizing data and automating reporting, they streamlined workforce operations, improved coaching efficiency, and enhanced decision-making immediately improving agent adherence by 20% and driving stronger customer experiences.

Call Center 130

Call Center Self Service Chatbots Analytics 130

Gainsight

DECEMBER 18, 2024

Your Sales team rings the gong, and CRM lights up with the detailscontact information, deal value, and the goals your new customer hopes to achieve. For many businesses, a CRMs role quickly diminishes once the deal is done. A CSP picks up where the CRM leaves off, turning goals into action. Its a moment of celebration.

CRM 52

CRM Customer Journeys Sales Customer relationships 52

ECXO

FEBRUARY 3, 2025

Heres what a proactive sales process looks like: Customer insights drive decisions: Teams leverage data to understand customer preferences, behaviors, and pain points. Use Data to Anticipate Customer Needs Proactive sales start with understanding your customers. Its about building trust through foresight and personalized attention.

Sales 247

Sales Customer Experience e-support Examples 247

InMoment XI

NOVEMBER 22, 2024

Net Promoter Score Churn Rate Customer Lifetime Value Retention Rate Customer Satisfaction Score Free-to-Paid Conversion Rate Customer Effort Score Activation Rate Lead Conversion Rate Customer feedback metrics provide data-driven insight into user activity and engagement. It’s easy to track, analyze, and visualize.

Tools 195

Tools Feedback Effort Score Net Promoter Score 195