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What Lottery Brands Can Learn from Casino Operators in CRM

Optimove

Innovative gaming brands understand that a customer-led approach has to be put at the forefront of their marketing strategy. For instance, there’s a lot that Lottery brands could learn from Casino operators when it comes to segmentation, messaging, and the various marketing channels they use to communicate with players. Impressive!

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Optimove Introduces AI-Orchestrated Gamification for iGaming and Sports Betting 

Optimove

Marketers can now deliver dynamic, relevant messages and offers through coordinated gamification and CRM campaigns. Optimove was the first CRM Marketing Platform to natively embed AI with the ability to predict customer migrations between lifecycle stages in 2012 and with OptiBot , starting in 2016.

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Medallia vs. Qualtrics vs. Lumoa: A Buyer’s Guide

Lumoa

But how can you support your customers on all the different channels they reach out on and offer a personalized yet unified response? Customer experience platforms make it possible to manage all the customer data in one platform and reach out to them when they need it. If you’re reading this blog post, you are probably one of them.

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Optimove Named a Contender in The Forrester Wave™: Email Marketing Service Providers, Q3 2024 

Optimove

Optimove’s strength is improving marketer processes with real-time data. Optimove was evaluated with t he highest possible scores in the Personalization, Process and Workflow Innovation, Email Value, and Organizational Improvement criteria. Read more here.

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What U.S. Lotteries Can Learn from European Lotteries in Marketing to Players

Optimove

Focus on cross-channel marketing to reach diverse audiences. However, in Europe, lotteries have taken a more innovative and customer-centric approach, driven by regulatory differences, diverse player bases, and a digital-first strategy. lotteries should focus on cross-channel marketing efforts that tell compelling stories.

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Millennial Generation Customer Service – The Ultimate Guide

TechSee

each day and often engage in “tech multi-tasking,” such as setting a date via messaging app while while watching Netflix and tweeting about it. Dedicate trained customer service personnel – ideally other Millennials – to monitor all social channels and respond quickly to questions wherever they are asked. But they don’t stop there.

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Markies Monday: 3 Ways Innovation Gives Organizations a Competitive Advantage

Oracle

When reviewing the finalists’ submissions for the Oracle “ Thinker Award for Best Innovation in Sales ,” it became clear that successful innovation gives businesses a much-needed competitive advantage. Let’s take a look at three ways the Markie finalists gained a competitive advantage through innovation.