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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

It is a comprehensive effort that goes beyond isolated fixes, requiring alignment of leadership, strategy, culture, technology, and processes around the goal of delighting the customer. Without this high-level oversight, CX efforts can stall or get deprioritized amid competing initiatives and people resistance for change.

B2B 339
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User Feedback for SaaS: Best Practices & Tools for Business Success

InMoment XI

This feedback supports brand reputation management efforts, attracting high-quality prospects. Here’s a breakdown of the most impactful user feedback metrics for your SaaS business: Net Promoter Score Net Promoter Score (NPS) is a commonly used metric that measures customer loyalty. It helps you stay ahead of competitors.

Tools 195
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Customer Loyalty: Experiences that Increase Retention

InMoment XI

They also require less marketing effort to keep them engaged compared to new customers. Building customer loyalty requires time and consistent effort. Simple and convenient experiences encourage repeat business because they require very little customer effort. Loyal customers tend to spend more over time and refer new clients.

Loyalty 195
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Do You Need a Customer Experience Manager?

InMoment XI

Even marketing professionals have successfully led CX operations efforts. Theyll need to convince a range of departmentsnot just the customer-facing onesjust how vital these efforts are to the company’s long-term success. Schedule a demo today to see how InMoments platform can set your customer experience manager up for success!

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Customer Experience in Banking: A Guide to Improve Trust & Satisfaction

InMoment XI

The positive online reviews you receive as a result of your CX strategy will be beneficial to your financial services reputation management efforts. With the help of advanced text analytics, Chevron FCU was able to capture actionable insights from open-ended survey responses and online comments to improve its CX efforts.

Banking 195
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CDP vs. CRM

Optimove

Managing Customer Data: CDP vs CRM Understanding the tools that manage and activate customer data is crucial for marketers. Two of the most talked-about platforms in this space are the Customer Data Platform (CDP) and Customer Relationship Management (CRM) system. What is a CRM (Customer Relationship Management system)?

CRM 52
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Customer Experience Journey Mapping Strategies to Improve Business Performance

InMoment XI

71% of organizations say customer journey mapping has successfully persuaded management to invest in CX efforts and fix existing customer problems. Use analytics tools, customer feedback, and data from CRM systems to monitor how customers interact with your brand across touchpoints.