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Optimove Acquires Adact to Elevate AI-Orchestrated Gamification

Optimove

Gamification is now seamlessly embedded into AI-orchestrated customer journeys, enhancing acquisition, engagement, and retention through interactive experiences like quizzes, mini-games, and prediction games. The Big Picture Were excited to announce that Optimove has acquired Adact, a breakthrough gamification marketing solutions provider.

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How to Start with AI-Orchestrated Gamification: An Operator’s Guide 

Optimove

AI-orchestrated gamification blends behavioral insights with real-time engagement to drive loyalty, increase lifetime value, and enhance personalization at scale. Key takeaways: Seamless Integration AI-powered gamification tools automatically sync with player behavior, ensuring personalized rewards and challenges.

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Gamification FAQ: Unlocking the Future of Player Engagement with AI-Orchestration

Optimove

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Gamification has evolved from a buzzword into a cornerstone of player engagement strategies. With the rise of AI-orchestrated gamification, iGaming and sports betting operators are now equipped to deliver hyper-personalized, dynamic experiences.

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Optimove Introduces OptiLive: Enabling Sportsbook Operators to Create CRM-Powered Live Sports Marketing at Scale

Optimove

Key takeaways: OptiLive is a new solution designed to empower sportsbook operators to execute CRM-powered live sports marketing at scale. Part of Optimoves Expanding CRM Marketing Capabilities OptiLive is part of Optimoves broader suite of CRM marketing tools for iGaming and sports betting operators.

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25 Customer Engagement Trends For 2025

Optimove

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Staying ahead of customer engagement trends enables marketers to drive loyalty, increase revenue, and outpace the competition in 2025. For more insights on customer engagement, contact us to request a demo. SMS vs. email) reduces disengagement by 30%.

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Optimove Connect Day 2: Marketers Emboldened to Achieve the Impossible and Master Positionless Marketing

Optimove

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Day 2 of Optimove Connect 2025 continued the momentum with cutting-edge insights, real-world success stories, and expert-led product deep dives. Greater precision in customer engagement, improved personalization, and scalable CRM execution across markets.

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From Onboarding to Excellence: Your Contact Center Training Guide for 2025

Calabrio

Technology proficiency: Ensure agents can confidently navigate the essential tools, including logging into systems, using the basic functions of the CRM, handling contacts through the communication platform (phone, chat, etc.), The stakes have never been higher. Recent estimates suggest that a staggering $3.8