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Smart CRM Basics: The Marketing Funnel and Beyond

Optimove

web demo , for a more dynamic approach to funnel marketing automation and orchestration – the kind that helps scale personalization and revenue. Smart funnel marketing automation allows your brand to orchestrate multi-channel campaigns so that each customer receives the optimal message, always. The Final Word. reach out ?at

CRM 98
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What Lottery Brands Can Learn from Casino Operators in CRM

Optimove

For instance, there’s a lot that Lottery brands could learn from Casino operators when it comes to segmentation, messaging, and the various marketing channels they use to communicate with players. Lottery VS Casino in CRM. Optimove marketing data analysts compared CRM performance of Casino and Lottery brands. Retention Rates.

CRM 52
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How Live Chat Improves the Digital Customer Experience

Comm100

Compared to other support methods, live chat offers features that other channels simply can’t provide, leading to a faster response time (and so higher customer satisfaction (CSAT) too.). Comm100’s multi-language support provides instant two-way chat translation, allowing visitors to speak to an agent in their preferred language.

Chatbots 233
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Choosing the right retail marketing platform to power up sales

BirdEye

A unified retail marketing software allows multi-location businesses to centralize their marketing operations and gain a comprehensive view of customer experience management. Knowing whom to target and which channels to bank on gives your retail business a definite edge over your competitors.

Retail 59
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Meet Optimove at G2E Las Vegas 2024: Discover the Future of Player Engagement 

Optimove

See the difference control groups make in this guide Download Now Why it matters: By attending Optimove’s CRM Lightning Talks at G2E Las Vegas 2024, marketers will walk away with deeper knowledge of event-based strategies, personalization, predictive analytics, and gamification—all crucial for optimizing player engagement, retention, and loyalty.

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Optimove Introduces AI-Orchestrated Gamification for iGaming and Sports Betting 

Optimove

Marketers can now deliver dynamic, relevant messages and offers through coordinated gamification and CRM campaigns. Optimove was the first CRM Marketing Platform to natively embed AI with the ability to predict customer migrations between lifecycle stages in 2012 and with OptiBot , starting in 2016.

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Be Empowered: Elect to Be a Position-less Marketer

Optimove

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Position-less marketing empowers marketers to break free from rigid roles to reach their full potential. The CRM Marketer Evolution’s Curve Guide Download Now >> What Is a Position-less Marketer? There is a better way.