Optimove

FEBRUARY 19, 2025

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Customer expectations are evolving, and staying ahead means learning from the best. Plus, engagement isnt just about personalizationits about timing. Discover which level you are on and how you can move up.

Case Study 52

Case Study CRM Connections Study 52

Optimove

FEBRUARY 6, 2025

See the difference control groups make in this guide Download Now Optimove Insights’ analysis of over 1.28 If a player engages in both sports betting and casino, theyre less likely to churn. A DIY Approach to Calculating your Customer LTV Download Now In summary The post-NFL season is make or break for retention.

Sports 75

Sports Tips CRM Groups 75

Optimove

NOVEMBER 24, 2020

Welcome to another episode of PostFunnel Insider, Optimove’s series of CRM know-how, tips, news, and analysis videos. Changing consumer behavior, from single platform customers to becoming multi-platform customers, allows users to become fully immersed, totally engaged, and the most valuable type of customers in your database.

CRM 97

CRM Video Analysis Tips 97

Comm100

FEBRUARY 7, 2018

Choosing a customer engagement software solution can be daunting. By keeping this list in sight during research — or using it to ask your vendor questions during a sales pitch — you will be able to avoid hidden drawbacks and make an informed decision about which customer engagement solution is right for your company.

Software 112

Software Customer Engagement Engagement Social Media 112

TechSee

JUNE 16, 2021

Like any enterprise technology, the success of Visual Assistance rests heavily on employee engagement. However, the solution’s complexity and app download requirement had become a barrier to adoption amongst agents and customers, resulting in low ROI. Visual assistance adoption case study: European Telecom.

ROI 251

ROI Case Study Strategy Wireless 251

Optimove

MARCH 20, 2025

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Day 2 of Optimove Connect 2025 continued the momentum with cutting-edge insights, real-world success stories, and expert-led product deep dives. The result?

Connections 52

Connections Gamification Marketing CRM 52

Optimove

MARCH 31, 2025

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Marketers in 2025 are tasked with delivering personalization thats not just accurate but instant, relevant, and seamless across every channel. They browse in bursts, engage across channels, and expect brands to respond in real-time.

CRM 52

CRM Fashion Exercises Groups 52

Optimove

NOVEMBER 6, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Ensuring emails reach your target audience is crucial for successful holiday campaigns. Key takeaways: Positive engagement actions include opening, clicking, and forwarding.

CRM 52

CRM Engagement Marketing Report 52

Optimove

MARCH 19, 2025

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: What an incredible first day at Optimove Connect 2025!

Connections 52

Connections Marketing CRM Banking 52

Optimove

OCTOBER 28, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Gartner results validate that Optimove is the visionary leader in building solutions to empower marketers to deliver highly personalized and relevant multichannel customer journeys. The vision of AI-led marketing is a hallmark of Optimove.

Marketing 52

Marketing CRM Report ROI 52

Optimove

OCTOBER 16, 2024

See the difference control groups make in this guide Download Now Why it Matters: Lottery operators can use the latest in CRM Marketing to elevate player experiences through true personalization. Players now expect customized interactions that reflect their preferences and behaviors, enhancing satisfaction, loyalty, and engagement.

Tips 59

Tips Strategy Touchpoint Social Media 59

InMoment XI

JUNE 7, 2024

Download the Report Hotel Reputation Management Strategies for Success There are various ways to improve the hospitality experience for your guests, but every great hotel reputation is built upon similar strategies. Engage with guests post-stay to thank them for their feedback and encourage them to return.

Hotels 195

Hotels Management Social Media Hospitality 195

Optimove

FEBRUARY 5, 2025

How AI is Transforming CDPs Download Now >> Focusing exclusively on sportsbook bettors during the NFL Season, recent betting data over the past three seasons reveals significant growth across all stages of the NFL season. The results are based on 759,461,870 bets that were placed during NFL games during the past three seasons.

Sports 69

Sports CRM Analysis Tips 69

Optimove

MARCH 6, 2025

See the difference control groups make in this guide Download Now Why it Matters: This post is important for retail marketers as it highlights how loyalty programs extend beyond simple discounts to foster deeper engagement and long-term brand affinity. How to treat every campaign like a marketing experiment Download Now >> #5.

Retail 59

Retail Loyalty Gamification Loyalty Programs 59

Comm100

FEBRUARY 25, 2020

Leverage your CRM data . The first step to providing your agents with the visibility they need to offer amazing customer experiences is to integrate your customer engagement platform with the lifeblood of your business – your customer database. Would this change the way you engage with them? (We Utilize web activity data .

Social Media 162

Social Media Omni-Channel CRM B2B 162

Optimove

MARCH 25, 2025

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: For marketers in iGaming and sports betting, engaging and retaining players is a constant challenge. This means a player completing a high-stakes bet can instantly unlock a personalized challenge, keeping them engaged without delays.

Gamification 52

Gamification Multi-Channel How To Sports 52

Optimove

MARCH 11, 2025

Re-engage your churned customers with this guide Download Now Why it Matters: Much like Taylor Swifts ability to reinvent herself with each Era album cycle, staying ahead of customer trends requires anticipation, data, and a deep understanding of audience preferences. Learn more on personalization at scale.

Trends 52

Trends Social Media How To Analytics 52

Optimove

MARCH 2, 2025

See the difference control groups make in this guide Download Now Why it Matters: With Optimove integrating Adacts technology, marketers can now create dynamic, interactive, gamified experiences that capture attention and build lasting relationshipsall while being Positionless and without reliance on technical teams. Whats Next?

Gamification 69

Gamification CRM Loyalty Groups 69

Optimove

NOVEMBER 26, 2024

How AI is Transforming CDPs Download Now >> Why it Matters: Building a successful post-purchase journey requires a careful balance of strategy, data insights, and phased implementation. It’s not just about keeping customers engaged—it’s about creating personalized, multi-channel experiences that drive loyalty and revenue.

Multi-Channel 52

Multi-Channel How To Roadmap Touchpoint 52

Comm100

MAY 13, 2020

Research shows that companies with extremely strong omnichannel customer engagement retain on average 89 percent of their customers, compared to 33 percent for companies with weak omnichannel customer engagement. Any omnichannel customer service platform should give you a single view of customer engagement across all digital channels.

Omni-Channel 147

Omni-Channel eBook Chatbots Knowledge Base 147

Comm100

MAY 13, 2019

Chat encompasses all three phases of engagement. But if your strategy calls for a particular type of engagement, then you can also configure your chat system to encourage customers down a particular route. Greetings can be automated, and customer information can be displayed from a CRM at the point a chat begins. Download Now.

Effort Score 167

Effort Score Omni-Channel CRM Video 167

Kustomer

JULY 12, 2022

They’re utilizing the most impactful technology solutions to steer customer service and support with customer relationship management (CRM). The CRM is the heart of the omnichannel CX strategy by providing a centralized location in which to collect and access data from every customer interaction across every channel and with every agent.

Omni-Channel 93

Omni-Channel CRM Culture Training 93

Kustomer

JULY 18, 2022

The benefits of upgraded customer relationship management (CRM) software are immeasurable. With 72% of consumers expecting their problems to be solved instantly upon contacting customer service, you need a CRM that can keep pace with increasingly complex consumer preferences. Features of a Modern CRM and Chatbots.

Chatbots 88

Chatbots CRM Connections Multi-Channel 88

Optimove

NOVEMBER 3, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: The Heptagon Awards are back, celebrating the best in CRM marketing. Each year, the Heptagons recognize standout CRM campaigns, teams, and individuals who excel in driving customer-led growth. CRM Executive of the Year : Laura L.

CRM 52

CRM Conference Touchpoint Loyalty 52

Optimove

NOVEMBER 28, 2024

See the difference control groups make in this guide Download Now Why it Matters: The convergence of Black Friday and the NFL creates a rare opportunity for marketers to capitalize on heightened consumer engagement across two major events.

Sports 59

Sports Retail Multi-Channel Effort Score 59

C3Centricity

NOVEMBER 4, 2019

They hoped that it would revive sales and give new vitality to their communications to better engage their customers in the new social world. CEX #CRM #CustomerCentricity Click To Tweet. Download our training brochure and then contact us so we can discuss your precise needs. CEX #CRM #CustomerCentricity Click To Tweet.

Customer Centricity 179

Customer Centricity Brands Advertising Consumers 179

Optimove

MARCH 26, 2025

How AI is Transforming CDPs Download Now >> Why it Matters: With Problem Gambling Awareness Month 2025 about to end, theres no better time for gaming operators to reflect to enhance their responsible gambling initiatives. This results in a gaming ecosystem that balances engagement and momentum with responsible player care.

Analytics 52

Analytics Financial Policies eBook 52

Optimove

DECEMBER 30, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: These 2025 resolutions will directly influence a marketer’s ability to be position-less, driving marketing effectiveness and business outcomes, including higher Return on Marketing Investment (ROI) and deeper customer loyalty.

Marketing 52

Marketing CRM Loyalty Programs Omni-Channel 52

Optimove

JANUARY 28, 2025

How AI is Transforming CDPs Download Now >> Why it Matters: OptiLive is a game-changer for scaling CRM-powered live sports marketing and creating memorable experiences that drive results. Before operators start using OptiLive, its essential to understand its potential to transform player interaction and engagement in real-time.

Sports 59

Sports CRM Gamification Tips 59

Comm100

MAY 20, 2020

Providing many communication channels is often referred to as multichannel customer engagement, or multichannel customer support. Because omnichannel customer engagement fuses every channel together, agents can see every contact’s full conversation history across every channel. Download Now. White Paper.

Omni-Channel 162

Omni-Channel Customer Service Knowledge Base Communication 162

Optimove

MARCH 4, 2025

Elevate Web Marketing with Real-time Web Push Download Now Why it Matters: Live bettors spend 87% more than pre-match bettors. But if engagement drops, wagers do as well. OptiLive keeps that connection strong by delivering real-time, personalized messages at crucial moments, ensuring players stay engaged and ready to bet.

Sports 52

Sports Tips CRM Customer Relationship Management 52

Optimove

DECEMBER 28, 2023

Enhance your customer segmentation with our advanced guide Download Now Why it Matters: From responsible AI use to journey orchestration, these are the places you should put your focus to elevate your CRM Marketing in the new year. Guide to Advanced Customer Segmentation Download Now >> 3.

CRM 69

CRM Marketing Social Media Analysis 69

Optimove

FEBRUARY 1, 2024

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: Due to popular demand, Optimove’s much-anticipated Lightning Talks are making a return at ICE 2024 between February 6th and February 8 th ! Learn more about each topic and why you should attend below.

CRM 69

CRM Sports Consulting Data 69

Comm100

MARCH 21, 2022

The delivery speed of a new program implementation, the engagement level of citizen stakeholders, and value provided, are all now more widely used as barometers of success than traditional economic markers. Best of all, privacy is maintained through automatic masking, and since co-browsing is browser-based, no downloads are required. .

Government 220

Government Omni-Channel Wait Times CRM 220

delighted

SEPTEMBER 21, 2021

Whether your business is a startup or in growth or scale mode, attracting, engaging, and delighting your ideal audience is key to not only surviving, but thriving. The inbound methodology and customer engagement. In this article, we’re going to answer the following questions: What is customer engagement?

Customer Engagement 85

Customer Engagement Engagement Net Promoter Score NPS 85

Optimove

FEBRUARY 18, 2025

Get CDP Institutes Guide on why your CDP needs a brain Download Now About KPAX KPAX Marketing Ltd. Download Now >> The Solution: Conquering the Complexity of Global Markets KPAX needed a platform that could simplify operations while offering real-time, tailored recommendations for their client’s players.

Marketing 59

Marketing CRM Advertising Customer Retention 59

Optimove

SEPTEMBER 22, 2024

Re-engage your churned customers with this guide Download Now Why it Matters: This post explores our Partner Ecosystem and CRM Lightning Talks at SBC Summit Lisbon. Our dynamic CRM Lightning Talks are designed to spark fresh ideas to refine your marketing tactics and stay ahead of the curve.

CRM 59

CRM Gamification ROI Loyalty 59