Optimove

FEBRUARY 19, 2025

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Customer expectations are evolving, and staying ahead means learning from the best. The CRM Marketer Evolution’s Curve Guide Download this guide to learn about the 5 stages of a marketer’s evolution.

Case Study 52

Case Study CRM Connections Study 52

Optimove

NOVEMBER 18, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Optimove’s recognition in The Forrester Wave : Cross-Channel Marketing Hubs, Q4 2024 highlights its strength as a solution for digital-first marketers who need a customer-led, orchestration-oriented marketing tool.

Marketing 59

Marketing e-support CRM Loyalty 59

Optimove

FEBRUARY 6, 2025

See the difference control groups make in this guide Download Now Optimove Insights’ analysis of over 1.28 A DIY Approach to Calculating your Customer LTV Download Now In summary The post-NFL season is make or break for retention. The solution? Calculate Your Customers LTV! Churn is avoidablebut only if you take action.

Sports 75

Sports Tips CRM Groups 75

Experience Investigators by 360Connext

JANUARY 7, 2025

An intentional, proactive customer experience (CX) has unmatched power for attracting new customers and earning their lifelong loyalty. And once you have their attention, every step in their journey can deepen their loyalty or cause them to look elsewhere. But this is easy to say and harder to do.

Customer Journeys 143

Customer Journeys Strategy Customer Experience Touchpoint 143

Optimove

MARCH 20, 2025

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Day 2 of Optimove Connect 2025 continued the momentum with cutting-edge insights, real-world success stories, and expert-led product deep dives. The result?

Connections 52

Connections Gamification Marketing CRM 52

Optimove

DECEMBER 9, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Gamification has evolved from a buzzword into a cornerstone of player engagement strategies. By seamlessly integrating gamification elements with CRM data, marketers can boost retention, increase customer lifetime value, and create loyal communities.

Gamification 52

Gamification Engagement Sports CRM 52

Optimove

NOVEMBER 26, 2024

How AI is Transforming CDPs Download Now >> Why it Matters: Building a successful post-purchase journey requires a careful balance of strategy, data insights, and phased implementation. It’s not just about keeping customers engaged—it’s about creating personalized, multi-channel experiences that drive loyalty and revenue.

Multi-Channel 52

Multi-Channel How To Roadmap Touchpoint 52

Optimove

NOVEMBER 3, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: The Heptagon Awards are back, celebrating the best in CRM marketing. Each year, the Heptagons recognize standout CRM campaigns, teams, and individuals who excel in driving customer-led growth. CRM Executive of the Year : Laura L.

CRM 52

CRM Conference Touchpoint Loyalty 52

Optimove

MARCH 31, 2025

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Marketers in 2025 are tasked with delivering personalization thats not just accurate but instant, relevant, and seamless across every channel. Traditional segmentation methods cant keep up. But todays customers dont behave in static ways.

CRM 52

CRM Fashion Exercises Groups 52

Optimove

OCTOBER 16, 2024

See the difference control groups make in this guide Download Now Why it Matters: Lottery operators can use the latest in CRM Marketing to elevate player experiences through true personalization. Players now expect customized interactions that reflect their preferences and behaviors, enhancing satisfaction, loyalty, and engagement.

Tips 59

Tips Strategy Touchpoint Social Media 59

Optimove

MARCH 11, 2025

Re-engage your churned customers with this guide Download Now Why it Matters: Much like Taylor Swifts ability to reinvent herself with each Era album cycle, staying ahead of customer trends requires anticipation, data, and a deep understanding of audience preferences. Learn more on personalization at scale.

Trends 52

Trends Social Media How To Analytics 52

Optimove

MARCH 2, 2025

See the difference control groups make in this guide Download Now Why it Matters: With Optimove integrating Adacts technology, marketers can now create dynamic, interactive, gamified experiences that capture attention and build lasting relationshipsall while being Positionless and without reliance on technical teams. Whats Next?

Gamification 69

Gamification CRM Loyalty Groups 69

InMoment XI

JUNE 7, 2024

Moreover, your reputation directly impacts brand loyalty and repeat business in an industry where word-of-mouth recommendations carry significant weight. A positive reputation not only attracts new guests but also fosters trust and loyalty among existing clientele.

Hotels 195

Hotels Management Social Media Hospitality 195

Optimove

MARCH 25, 2025

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: For marketers in iGaming and sports betting, engaging and retaining players is a constant challenge. With the right tools, operators can create dynamic, personalized experiences that drive loyalty and growth.

Gamification 52

Gamification Multi-Channel How To Sports 52

Optimove

DECEMBER 30, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: These 2025 resolutions will directly influence a marketer’s ability to be position-less, driving marketing effectiveness and business outcomes, including higher Return on Marketing Investment (ROI) and deeper customer loyalty.

Marketing 52

Marketing CRM Loyalty Programs Omni-Channel 52

Optimove

NOVEMBER 28, 2024

See the difference control groups make in this guide Download Now Why it Matters: The convergence of Black Friday and the NFL creates a rare opportunity for marketers to capitalize on heightened consumer engagement across two major events. Similarly, a retailer could: Pre-Game: Promote NFL-themed Black Friday bundles via email.

Sports 59

Sports Retail Multi-Channel Effort Score 59

C3Centricity

SEPTEMBER 3, 2018

Therefore strong loyalty is a valuable benefit for a brand. That’s how you deliver satisfaction, build loyalty and create raving fans. Marketing #Brand #CEX #CRM Click To Tweet. A positive customer experience always increases loyalty and advocacy. Check out and download our brochures.

Customer Centricity 240

Customer Centricity How To Customer Satisfaction Social Media 240

Optimove

AUGUST 5, 2021

Like most customer-centric organizations, John Hardy’s marketing team is determined to deliver customer-first experiences, industry-leading customer satisfaction, and nurture meaningful customer loyalty. Download the full case study here. Clienteling: Harmonizing Online with Brick-and-Mortar. 15% decrease in customer churn.

CRM 98

CRM Marketing Omni-Channel Retail 98

Optimove

DECEMBER 28, 2023

Enhance your customer segmentation with our advanced guide Download Now Why it Matters: From responsible AI use to journey orchestration, these are the places you should put your focus to elevate your CRM Marketing in the new year. Guide to Advanced Customer Segmentation Download Now >> 3.

CRM 69

CRM Marketing Social Media Analysis 69

Optimove

SEPTEMBER 22, 2024

Re-engage your churned customers with this guide Download Now Why it Matters: This post explores our Partner Ecosystem and CRM Lightning Talks at SBC Summit Lisbon. Our dynamic CRM Lightning Talks are designed to spark fresh ideas to refine your marketing tactics and stay ahead of the curve.

CRM 59

CRM Gamification ROI Loyalty 59

Optimove

FEBRUARY 1, 2024

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: Due to popular demand, Optimove’s much-anticipated Lightning Talks are making a return at ICE 2024 between February 6th and February 8 th ! Inbar will provide attendees with all the details on how AI optimizes CRM marketing – stay tuned!

CRM 69

CRM Sports Consulting Data 69

GetFeedback

FEBRUARY 15, 2019

Net Promoter Score is a trusted measure of customer loyalty. They’ve either signed up for your trial, downloaded a white paper or ebook, or possibly just visited your website. NPS is a measure of long-term customer loyalty , so it may make sense to survey all of your customers once or twice per year, possibly on pre-established dates.

Net Promoter Score 150

Net Promoter Score NPS Effort Score How To 150

Optimove

JULY 22, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: A CRM (Customer Relationship Management) Marketing strategy ensures brands deliver personalized, relevant communications for each customer’s journey. This post is a top-line guide for marketers to create an effective CRM strategy.

CRM 52

CRM Tips Strategy Marketing 52

Optimove

DECEMBER 10, 2024

How AI is Transforming CDPs Download Now >> Why it Matters: Marketers will learn how AI and Generative AI are revolutionizing the industry by putting creativity back into their hands, enabling them to craft meaningful campaigns faster and with greater precision.

Multi-Channel 52

Multi-Channel Analysis Social Media Exercises 52

Optimove

JANUARY 28, 2025

Re-engage your churned customers with this guide Download Now Why it Matters: The 2025 Optimove Insights Consumer Marketing Fatigue Report reveals a key challenge for marketers: keeping customers engaged without overwhelming them. Building loyalty through personalization and relevancy.

Report 52

Report Marketing CRM Consumers 52

Optimove

DECEMBER 4, 2023

Take your customer segmentation to the next level with our advanced guide Download Now We’re happy to announce the winners of the 3rd annual Heptagon Awards! The winners were selected based on how advanced, sophisticated, ambitious, and impactful their CRM Marketing approach is.

CRM 59

CRM Marketing Chief Customer Officer Tips 59

Comm100

APRIL 27, 2020

The preferred channel is usually the one the customer reaches out on first, but you can ask them, store this information in your CRM, and use it for future routing. Because Anna was routed directly to a billing agent, her issue was resolved quickly and effectively, increasing her trust and loyalty in the company. Download Now.

Omni-Channel 147

Omni-Channel eBook Automotive CRM 147

Optimove

DECEMBER 17, 2024

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: Q4, or the fourth quarter of the financial year, is crunch time. Moreover, with an influx of new players, this post explores how its the perfect moment to build trust and foster loyalty to turn seasonal players into long-term customers.

Gamification 52

Gamification Sports Multi-Channel Loyalty 52

Optimove

JUNE 3, 2024

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: The rapid growth of the iGaming sweepstakes industry offers marketers a huge opportunity to gain market share. Key Takeaways: Optimove is expanding its CRM marketing solutions to the rapidly growing iGaming sweepstakes sector.

CRM 52

CRM Company Marketing Sports 52

Optimove

JUNE 1, 2020

Champion sports betting operators know that every game counts, and your CRM strategies should already be put in place to kick off a successful season. If you want even more, you can download the full marketing plan and more methodolgies here. #1 To learn more, download all six methodologies in the marketing plan here.

Sports 98

Sports CRM Groups Loyalty 98

NICE inContact

DECEMBER 17, 2018

Poor customer experience threatens recurring revenue and customer loyalty, while consistently high quality experiences can transform lukewarm customers into full-blown brand advocates. Add to that our broad CRM and 3rd party integrations and you have the essentials for a highly personalized customer experience at scale.

Contact Center 120

Contact Center Omni-Channel Roadmap Analytics 120

C3Centricity

APRIL 17, 2019

CRM #CEX #CustomerCentric #CustomerFirst Click To Tweet. Requiring full details on a contact form when the customer just wants to ask a question or download something. It also benefits the business as it can lead to a better company image, increased sales and greater loyalty. Heart-centered or “just” customer-centric?

Marketing 227

Marketing Technology Customer Centricity Conference 227

Comm100

APRIL 9, 2021

To help you on this journey, this blog reveals the key financial services and banking metrics from our 2021 Live Chat Benchmark Report , alongside top live chat best practices that will help you to gain your clients’ trust and loyalty. 2021 Live Chat Benchmark Report – Download the report for exclusive industry and team size data.

Banking 222

Banking Financial Data Wait Times 222

Kustomer

AUGUST 3, 2021

New York, NY – August 3, 2021 – Kustomer , an all-in-one, top-rated AI-powered CRM for modern customer experiences, today releases findings from Forrester’s Total Economic Impact™ (TEI) study showing that organizations that switch to Kustomer see up to a three-year 422% in return on investment (ROI). Reduced service costs by 88%.

Study 96

Study ROI Net Promoter Score CRM 96

Thematic

MARCH 20, 2025

Increasing Customer Loyalty with Data-Driven Insights Customer loyalty is directly tied to service quality—93% of customers are likely to make repeat purchases from companies that deliver excellent customer support. And businesses that listen to customer feedback and personalize experiences see 71% higher customer loyalty.

Analytics 62

Analytics Customer Service Analysis e-support 62

NICE inContact

AUGUST 16, 2019

Download the 2018 NICE inContact Customer Experience Transformation Benchmark and explore how your contact center can prepare for today’s consumer expectations. You’ll hear all about the only study that measures real-world consumer experiences by channel, deep-diving into satisfaction, loyalty and advocacy, including Net Promoter Score®.

Contact Center 168

Contact Center Consumers Net Promoter Score Self Service 168

Thematic

MARCH 30, 2025

That means gathering customer data from a range of sources—surveys, CRM systems, support tickets, social media, product usage, and more. Optimizing Customer Journeys with Behavioral Analytics Every customer follows a journey—from first interaction to long-term loyalty. But collecting feedback is only half the battle.

Customer Insights 62

Customer Insights Data Analytics How To 62