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CDP vs. CRM

Optimove

Managing Customer Data: CDP vs CRM Understanding the tools that manage and activate customer data is crucial for marketers. Two of the most talked-about platforms in this space are the Customer Data Platform (CDP) and Customer Relationship Management (CRM) system. What is a CRM (Customer Relationship Management system)?

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Customer Experience Journey Mapping Strategies to Improve Business Performance

InMoment XI

A customer journey map visualizes all touch points between the customer and the organization, from customer research on the product to first contact with the company to building customer loyalty. For example, suppose you discover that consumers didn’t like the email they received after downloading a document from your website.

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CRM Data ‘Meets the Customer’s Moment’ to Supercharge a Marketer’s Reward Strategy  

Optimove

Discover the latest email strategies to grab the attention of your customers Download Now Why It Matters: This post offers marketers key insights into leveraging CRM data to tailor rewards based on customer behavior and enhance engagement. The Big Picture: The era of one-size-fits-all promotions never really worked.

CRM 52
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25 Customer Engagement Trends For 2025

Optimove

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Staying ahead of customer engagement trends enables marketers to drive loyalty, increase revenue, and outpace the competition in 2025. Emotion Drives Engagement : Personalized, emotion-led messaging (e.g.,

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The 23 Keys to Creating Raving Fans Part 2

C3Centricity

As mentioned last week, you can download the full white paper HERE. The Customer Loyalty Wheel ™. The following is how we look at customer satisfaction, loyalty and creating and Raving Fans. When you buy the wrong CRM (Customer Relationship Management) or ERP (Enterprise Resource Planning) system at work, you could be fired.

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Beyond Bonuses: How OptiPromo Drives Loyalty, Not Just Clicks

Optimove

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Creating personalized, dynamic promotions used to mean hours of manual workmarketers had to run complex bonus calculations, build campaign logic from scratch, and monitor spend with tedious spreadsheets.

Loyalty 52
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7 Best Practices for Creating Customer Loyalty in Retail

Optimove

See the difference control groups make in this guide Download Now Why it Matters: This post is important for retail marketers as it highlights how loyalty programs extend beyond simple discounts to foster deeper engagement and long-term brand affinity. See more about retail customer loyalty below.

Retail 59