Thematic

AUGUST 29, 2024

This could involve using Customer Relationship Management (CRM) software or specialized VoC platforms that allow for data integration across departments. Thematic can quantify your qualitative customer data with metrics like impact on NPS score. Use a strategic lens to guide your decisions and direct your efforts effectively.

Voice of Customer 62

Voice of Customer Social Media Analysis Feedback 62

BirdEye

APRIL 7, 2023

Measuring the success of your marketing efforts the right way is crucial. Well, here’s how: Set up tracking goals: Your customer relationship management (CRM) software can be configured to determine how much money it costs to generate a single lead. Are you excited to run your next marketing campaign and see the results?

Marketing 52

Marketing Social Media Return on Investment Touchpoint 52

Currency Alliance

JUNE 11, 2019

Granted, such efforts have underpinned the early successes of neobank startups. In 2017, Santander began an effort to move away from ‘big, molasses segments, like first-time house buyers’ and instead ‘reach people at specific parts of the customer journey with content that ‘was exactly relevant to them at the time’. References. [i]

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal. but the effort is also high (perhaps 1-0.8 = 0.2).

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal. but the effort is also high (perhaps 1-0.8 = 0.2).

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

NetBase

JULY 24, 2019

Access to digital data makes this a much easier to accomplish in theory – but with so many new competitors entering the game every day, any intelligence effort can quickly become time consuming. That means using tools that integrate with your CRM and other systems, to give you the most comprehensive competitive picture available.

Social Media 78

Social Media Analysis Tools Effort Score 78

Retently

AUGUST 26, 2019

Even if you have a whole team handling it, it would still take too much time and effort – resources that could be better spent on a different area of your business. As for what types of surveys you can use, here are your options: NPS (Net Promoter Score). CSAT (Customer Satisfaction Score). CES (Customer Effort Score).

Feedback 94

Feedback Social Media Effort Score Net Promoter Score 94

Pointillist

JUNE 15, 2018

Much of the marketing world is still focused on customer acquisition, but to improve customer retention will yield f ar better ROI and cost about 5-25X less than customer acquisition. Most ecommerce businesses retain fewer than 20% of their customers. The answer isn’t acquiring two new customers. Deep understanding of customers.

Customer Retention 110

Customer Retention Analytics Loyalty Programs Customer Journeys 110

SurveySensum

FEBRUARY 10, 2022

Given its significance, how do you improve your Net Promoter Score? Here are the 11 surefire strategies that can help you increase the Net Promoter Score. The first step to improve your NPS score is to understand the CURRENT STATE of your NPS Program. In every QBR meeting, discuss the NPS score for each department.

NPS 52

NPS Net Promoter Score Strategy Effort Score 52

SurveySensum

FEBRUARY 3, 2022

Given its significance, how do you improve your Net Promoter Score? Here are the 11 surefire strategies that can help you increase the Net Promoter Score. The first step to improve your NPS score is to understand the CURRENT STATE of your NPS Program. In every QBR meeting, discuss the NPS score for each department.

NPS 52

NPS Net Promoter Score Strategy Effort Score 52