Currency Alliance

MARCH 20, 2020

Do this first, and you will generate high-velocity point earning and redemption; a virtuous ecosystem that drives significant ROI, and significant barriers to competitors trying to make a similar move. Brainstorm for each how you could cut 10-50% of that cost with a little concerted effort. Maintain low operating cost. What to do?

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

Currency Alliance

FEBRUARY 26, 2019

We believe these trends will occupy most brands’ efforts during 2019. Customer data: maximize ROI. You can see this in the Gartner CMO survey: Loyalty marketing has traditionally suffered from the difficulty in measuring ROI (especially in the short-term). Choice Hotels’ Smart Privilege scheme is another good example.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Customer Guru

MARCH 7, 2018

While still deliberating on what career I must choose, I moved on to the Taj Group of Hotels, serving as a guest relation executive with Taj Land’s End in Bandra, Mumbai. To prepare myself in advance, I would go through their profile saved on our CRM to understand them better. For me, going over the top might not help.

Customer Experience 65

Customer Experience Customer Centricity Chief Customer Officer B2C 65

Thematic

MARCH 29, 2020

Solicited feedback can be quantitative (ratings, scores) if you are asking rating questions in surveys, or qualitative (text) if you are asking open-ended questions or running customer interviews. It will be the richest feedback due to scores, structured open-ended questions and customer metadata. Solicited product feedback.

Feedback 111

Feedback How To Analysis e-support 111

Currency Alliance

NOVEMBER 16, 2021

Because many brands spend so little effort defining the mix of options in their reward catalogs, the investment in acquiring new members is often wasted. A formula I started using many years ago helps evaluate how much motivation can be created: Motivation = Perceived Value of the Reward * Likeliness of Earning It * (1- the effort).

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

Because many brands spend so little effort defining the mix of options in their redemption catalogs, the investment in acquiring new members is often wasted. A formula I started using many years ago helps evaluate how much motivation can be created: Motivation = Perceived Value of the Reward * Likeliness of Earning It * (1- the effort).

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

NetBase

JULY 24, 2019

Access to digital data makes this a much easier to accomplish in theory – but with so many new competitors entering the game every day, any intelligence effort can quickly become time consuming. That means using tools that integrate with your CRM and other systems, to give you the most comprehensive competitive picture available.

Social Media 78

Social Media Analysis Tools Effort Score 78

SurveySensum

JULY 14, 2020

Principal Analyst, most of her work is focused on research, advisory, and training efforts on shaping the future of experience management (XM). She has authored and co-authored many books and has been quoted in multiple channels such as NYTimes, USAToday, Forbes, CRM Magazine, and more. Currently working at Qualtrics as a Sr.

Customer Experience 132

Customer Experience Consulting Multi-Channel Leadership 132

Currency Alliance

OCTOBER 29, 2019

Correctly managed, your loyalty program can be the antidote to the wastage of other forms of offline or digital marketing: a tightly-run, carefully measured profit center that optimizes ROI. Hotel rooms forecast to be vacant would be a classic example. Higher points value for customers; bigger profits for brands. They may be worth.5

Loyalty 40

Loyalty Loyalty Programs How To Hotels 40

Currency Alliance

FEBRUARY 10, 2021

In my opinion, if someone believes they have reached ‘best practice’, then they typically stop thinking about how to create more value for all stakeholders, and simply allow inertia to drive their customer engagement efforts. Otherwise, they won’t engage, and your marketing efforts will simply be more noise they have to contend with.

Loyalty Programs 52

Loyalty Programs Loyalty How To Touchpoint 52

Currency Alliance

APRIL 10, 2021

Certainly that’s the case if the outcome will be greater ROI from the department, and an increase in my brand’s NPS score. The points can help cover up some inconsistencies, add gamification dynamics to the relationship, and help in keeping score. For example, I may fly to London on Ryanair but stay in a 4-star hotel.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52