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Stuck in an Outdated CX Framework? Here’s Why You’re Missing Out on Real Results

eglobalis

This process is particularly powerful in sectors with high trust requirements, such as technology and cybersecurity. Such an environment doesn’t just improve customer experience; it enhances employee experience (EX) by fostering a sense of ownership, engagement, and professional growth.

B2B 516
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Empathy Won’t Save You: Why CX Thrives on Action, Not Sentiment but Outcomes?

eglobalis

Scaling Empathy Through Technology Technology can scale empathy by personalizing interactions and anticipating client needs across global operations. How to Make it Actionable: Centralize Data with CRM Tools: Ensure consistent access to client insights across teams and regions. The same applies to B2C.

B2B 497
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Celebrating 15 almost 16 Years of CRM Playaz: A Look into The Commonwealth of Self Interest

eglobalis

Celebrating 15 almost 16 Years of CRM Playaz: A Look into The Commonwealth of Self Interest Last week, we had the amazing event in Atlanta, CRM Playaz IRL 2025 , hosted by the venerable “Godfather of CRM” Paul Greenberg and Brent Leary , an incredible team working together. What can I say?

CRM 195
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Why A Customer Engagement Platform Is Crucial for Business Success

InMoment XI

Did you know that brands that invested in customer engagement saw an average revenue increase of 68%, with top-performing brands realizing a 123% increase in revenue? With acquisition costs at an all-time high, it has never been more important to engage your customers in a way that makes them lifelong fans of your brand.

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Decoding the Feedback Dilemma: A Strategic Framework for Evaluating Customer Requests

ECXO

Use quantitative tools : Leverage surveys, CRM data, and market analytics to determine whether a request is a widespread need. Example: When Salesforce received requests for deeper CRM integration, it didn’t simply respond to the enterprise client asking for it. Challenges: Vocal customers often overshadow silent majority preferences.

Feedback 391
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B2B CX – Strategy & Business Alignment

ECXO

Step 7: Use Technology to Strengthen CX Strategy Execution Technology enhances CX by providing deeper customer insights, streamlining interactions, and enabling automation. Action Point: Ensure all CX-related technology investments align with overall business transformation objectives.

B2B 310
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Deep Dive into Loyalty and Experience Drivers in the Tech World—The Blueprint for Building Long-Term B2B Relationships

eglobalis

The stakes in B2B are high, often involving multi-year contracts, renewals, intricate supply chains if not technology or cloud-based solutions, and significant recurring financial investment. By combining technology and human-centric approaches, companies can transform CX into a loyalty anchor.

B2B 423