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Celebrating 15 almost 16 Years of CRM Playaz: A Look into The Commonwealth of Self Interest

eglobalis

Celebrating 15 almost 16 Years of CRM Playaz: A Look into The Commonwealth of Self Interest Last week, we had the amazing event in Atlanta, CRM Playaz IRL 2025 , hosted by the venerable “Godfather of CRM” Paul Greenberg and Brent Leary , an incredible team working together.

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How Customer Experience Automation Can Improve Business Performance

InMoment XI

Did you know that 92% of customer relationship management (CRM) leaders say AI and automation have improved customer service response times? Over 80% of CRM leaders say that AI and automation make customer communication more personalized. This also makes it easier to automate processes across platforms.

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The Ultimate Guide to Conference and Event Surveys

GetFeedback

Whether you’re expecting 50 or 50,000, planning and executing an event takes major time and money. Companies willing to make that kind of investment expect great results, and conference/event surveys help them deliver. Over half of marketers use real-time marketing tactics to promote and gauge events. Let’s get started.

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May the Customer Experience (CX) Force be with you!

ECXO

Community Building : Create spaces where customers can connect, such as online forums, social media groups, or live events. Unified Customer Profiles : Use CRM systems to maintain a unified view of each customer, ensuring that every interaction feels seamless and informed.

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Optimove Introduces OptiLive: Enabling Sportsbook Operators to Create CRM-Powered Live Sports Marketing at Scale

Optimove

By delivering real-time, personalized messages based on player interests and live game events, OptiLive helps sportsbooks increase engagement, drive more in-play bets, and enhance player lifetime value. Key takeaways: OptiLive is a new solution designed to empower sportsbook operators to execute CRM-powered live sports marketing at scale.

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Mike Wittenstein Talks About Keeping Up with Constant Change, Creating Journey Maps, and Building Your Business Around Your Clients

Storyminers

Tie your website to your CRM. If you don’t have a CRM (customer relationship management) system, get one–even if you’re just starting out. We’re creating a new website right now, and 70% of the content will be driven from the CRM system, as opposed to from our website. I can’t control the entire event. Poll Everywhere.

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How OptiLive Keeps Players Hooked During Live Sporting Events

Optimove

It combines customer relationship management (CRM) data with live sports feed data to deliver real-time, personalized messages at the most crucial moments. Personalization (Always) Matters OptiLive leverages CRM data, including player interests, betting history, and preferred sportsto ensure every message is relevant.

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