Remove CRM Remove Gamification Remove Loyalty Programs
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What U.S. Lotteries Can Learn from European Lotteries in Marketing to Players

Optimove

By adopting these proven tactics, you can boost player engagement, attract younger audiences, and build stronger loyalty—essential for thriving in today’s evolving market. Send out personalized promotions to boost loyalty. Implement gamification and loyalty programs for deeper player engagement.

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CRM Hack: Gamifying CRM Campaigns

Optimove

The emergence of gamification in marketing campaigns is nothing new or novel. Marketers worldwide can leverage gamification by applying it to retention and acquisition efforts. From the video: What Is Gamification. Gamification is all about taking game design principles to non-game contexts. The Dos and Don’ts.

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Gamification – “Businesses aren’t playing around with tech” says LoyaltyPlus

LoyaltyPlus

A key challenge in today’s market is to continuously focus on customer experience and the ability to direct, or influence user behaviour to build “enterprise loyalty”, which means – being able to successfully influence emotional behaviour to obtain complete customer retention and attract new customers.

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5 Best Customer Retention Software to Try in 2024

SurveySparrow

Integration capabilities allow you to connect your retention software with your CRM, email marketing tool, e-commerce system, and more. The platforms include but are not limited to CRM, email marketing tools, and payment gateways. Both of these CRMs are available on SurveySparrow as native integration. They are as follows.

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Loyalty for CEOs: how to add enterprise value to your loyalty program

Currency Alliance

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

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Referral marketing software for the win: Our top 20 picks

BirdEye

When looking for the best referral marketing software, there’re a few key qualities to keep in mind: Seamless integration: The software should easily work with your existing tools, like your CRM or email platform. Valuable analytics: The software should provide data on how your referral program is performing.

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Retail Customer Experience: Strategies for Keeping Shoppers Engaged and Loyal

Retently

A comprehensive CRM database can be instrumental in understanding customer needs, providing added value, and reducing brand switching. Additionally, the importance of loyalty programs cannot be overstated, playing a key role in boosting annual revenue by 12-18%.

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