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Gamification – “Businesses aren’t playing around with tech” says LoyaltyPlus

LoyaltyPlus

A key challenge in today’s market is to continuously focus on customer experience and the ability to direct, or influence user behaviour to build “enterprise loyalty”, which means – being able to successfully influence emotional behaviour to obtain complete customer retention and attract new customers.

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CRM Hack: Gamifying CRM Campaigns

Optimove

The emergence of gamification in marketing campaigns is nothing new or novel. Marketers worldwide can leverage gamification by applying it to retention and acquisition efforts. From the video: What Is Gamification. Gamification is all about taking game design principles to non-game contexts. The Dos and Don’ts.

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25 Customer Engagement Trends For 2025

Optimove

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Staying ahead of customer engagement trends enables marketers to drive loyalty, increase revenue, and outpace the competition in 2025. Emotion Drives Engagement : Personalized, emotion-led messaging (e.g., SMS vs. email) reduces disengagement by 30%.

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Loyalty for CEOs: how to add enterprise value to your loyalty program

Currency Alliance

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

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What U.S. Lotteries Can Learn from European Lotteries in Marketing to Players

Optimove

By adopting these proven tactics, you can boost player engagement, attract younger audiences, and build stronger loyalty—essential for thriving in today’s evolving market. Send out personalized promotions to boost loyalty. Implement gamification and loyalty programs for deeper player engagement.

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5 Best Customer Retention Software to Try in 2024

SurveySparrow

Integration capabilities allow you to connect your retention software with your CRM, email marketing tool, e-commerce system, and more. The platforms include but are not limited to CRM, email marketing tools, and payment gateways. Both of these CRMs are available on SurveySparrow as native integration. They are as follows.

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Referral marketing software for the win: Our top 20 picks

BirdEye

When looking for the best referral marketing software, there’re a few key qualities to keep in mind: Seamless integration: The software should easily work with your existing tools, like your CRM or email platform. Valuable analytics: The software should provide data on how your referral program is performing.