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What U.S. Lotteries Can Learn from European Lotteries in Marketing to Players

Optimove

Up your mobile marketing game with this guide Download Now Why it Matters: Understanding how European lotteries leverage digital strategies and personalization is crucial for U.S. Key Takeaways: Embrace mobile-first and digital strategies to engage modern players. Send out personalized promotions to boost loyalty.

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CRM Hack: Gamifying CRM Campaigns

Optimove

The emergence of gamification in marketing campaigns is nothing new or novel. Marketers worldwide can leverage gamification by applying it to retention and acquisition efforts. From the video: What Is Gamification. Gamification is all about taking game design principles to non-game contexts. The Dos and Don’ts.

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5 Best Customer Retention Software to Try in 2024

SurveySparrow

This data allows you to identify what’s working and what isn’t, enabling you to adjust your strategies for maximum impact. For instance, if you find the churn rate to be higher, you could investigate further and put in place strategies to resolve it. Both of these CRMs are available on SurveySparrow as native integration.

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Gamification – “Businesses aren’t playing around with tech” says LoyaltyPlus

LoyaltyPlus

A key challenge in today’s market is to continuously focus on customer experience and the ability to direct, or influence user behaviour to build “enterprise loyalty”, which means – being able to successfully influence emotional behaviour to obtain complete customer retention and attract new customers.

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Retail Customer Experience: Strategies for Keeping Shoppers Engaged and Loyal

Retently

Now, let’s cut to the chaise to uncover practical strategies that create such engaging retail experiences that foster loyalty and repeat business. Sales Opportunities: An omnichannel strategy allows retailers to engage with customers at various touchpoints, increasing the opportunities for cross-selling and upselling.

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Referral marketing software for the win: Our top 20 picks

BirdEye

This strategy transforms satisfied customers into brand champions who actively refer new business. Referral marketing is a strategy that encourages existing customers to refer new ones to your business. Valuable analytics: The software should provide data on how your referral program is performing.

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Best Practices for Conducting an In-App NPS Survey

Retently

Analyzing in-app NPS survey data enables companies to identify customer satisfaction trends, benchmark against the industry, and turn feedback into action, impacting product improvements and customer retention strategies. Enhanced Decision-Making: Yields data-driven insights to guide development priorities and marketing strategies.

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