CRM Handbook Voice of Customer 
Thematic
MARCH 18, 2025
The Voice of Customer , their thoughts, their needs, their wants—these are things you can’t afford to ignore. Besides, customers expect businesses to use their feedback effectively—and they can tell when a company isn’t keeping up. Why Should You Invest in One?
Storyminers
JULY 6, 2020
Augie Ray is a Vice President Analyst covering customer experience (CX) for marketing and CX leaders. Mr. An author, keynote speaker and international authority on business management trends, he has been a thought leader in customer-centricity since 1998. She is also a published author on customer service trends and best practices.
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Storyminers
JULY 6, 2020
Augie Ray is a Vice President Analyst covering customer experience (CX) for marketing and CX leaders. Mr. An author, keynote speaker and international authority on business management trends, he has been a thought leader in customer-centricity since 1998. She is also a published author on customer service trends and best practices.
SurveySensum
JULY 14, 2020
She is now Chief Customer Officer at ClearAction Continuum. She is also a recognized Training Provider for the CCXP Exam, Author of 6 benchmarking studies and 3 handbooks, Professor at UC Santa Cruz Silicon Valley Extension, and serves on the CXPA Board of Directors. She led CX company-wide for 11 years at Applied Materials.
Answer Dash
APRIL 16, 2019
In ClearAction’s five-year global study of business-to-business customer experience management practices, coordination among managers of various customer experience efforts was correlated with business growth. Imagine the impact this has on customers, especially when programs are managed separately for each solution the customer buys.
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