CRM Hotels Rewards Programs 
Alida
MARCH 27, 2018
At Customers for Life, a recent Vision Critical event in Hong Kong, we immediately felt the grandeur, magnificent presence and ambience of the flagship Mandarin Oriental (MO) hotel in Central Hong Kong as soon as we stepped in. Mandarin Oriental Hotel Group: Not all customers are created equal.
InteractionMetrics
MARCH 27, 2025
Here are some common rewards models you can consider offering to your customers: Points-Based Rewards Programs: Points accumulate toward free or discounted items to motivate repeat business (Starbucks does this brilliantly through their My Starbucks Rewards program). These incentivize them to stay loyal.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Service Untitled
APRIL 14, 2010
Their rewards program provides 2 points for every dollar spent at Nordstrom’s and provides for 1 point when I use the card elsewhere. I can also convert points to miles on many different airlines, and use the points and redeem them at various hotels and Hertz car rentals.
Currency Alliance
MARCH 21, 2019
The typical incumbent loyalty technology platform comprises five core modules: CRM/Analytics Platform. CRM/Analytics. In legacy loyalty systems, the CRM would traditionally be integrated as part of the loyalty stack. Some of the CRM platforms optimized for loyalty marketing include…. Campaign Management. Points Bank.
Currency Alliance
FEBRUARY 26, 2019
An example of effective alignment of strategy with tactics include Australia’s Coles Supermarket chain and its flybuys reward program. This past summer, the supermarket decided to offer reward points to customers who bring their own re-usable carrier bags. Choice Hotels’ Smart Privilege scheme is another good example.
Currency Alliance
DECEMBER 13, 2018
Reward programs still have an important part to play in this effort; but they are only part of the picture. YouGov data from the UK shows that even the youth demographic – supposedly disloyal – thinks that points programs “are a good way for brands to reward customers and 59% think all brands should offer one.”. [iii].
Currency Alliance
OCTOBER 12, 2021
The best-known loyalty programs are made up of many partnerships – such as United Airlines and Hilton Hotels, or Emirates and Marriott. The majority of existing partnerships at big loyalty programs are brokered with one goal in mind: creating more value for the most frequent customers.
Expert insights. Personalized for you.
124 
Let's personalize your content