Remove CRM Remove Industry Remove Loyalty Programs
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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. Points and miles are a dominant and popular form of loyalty value. The golden benchmark is about $25 USD per year in loyalty value. This actually is not true.

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5 New Year’s Resolutions for Exceptional CRM Marketing

Optimove

Enhance your customer segmentation with our advanced guide Download Now Why it Matters: From responsible AI use to journey orchestration, these are the places you should put your focus to elevate your CRM Marketing in the new year. The post 5 New Year’s Resolutions for Exceptional CRM Marketing appeared first on Optimove.

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Voice of Customer Examples to Inspire Your CX Strategy

InMoment XI

In the customer experience industry, we call capturing customer feedback a “voice of customer” program, and at InMoment—we know that it’s not enough to capture feedback, you need to capture it, understand it, take action, and make sure customers know their feedback is being heard. Step #2: Listen To Your Customer s.

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What U.S. Lotteries Can Learn from European Lotteries in Marketing to Players

Optimove

Send out personalized promotions to boost loyalty. Implement gamification and loyalty programs for deeper player engagement. Stay in touch Be the first to know all about the latest Marketing tips & tricks, Industry special insights and more When it comes to marketing lotteries, the U.S. lotteries can learn: U.S.

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How Loyalty Programs Drive Customer Relationships: Experience TV Episode 9 Featuring Clay Walton-House from PK

Oracle

Loyalty programs are more popular than ever. As brands in every industry face more competition, customer loyalty is becoming harder to earn. This is the domain of loyalty programs, from the traditional points-based reward systems to fully-fledged membership experiences. ” LEGO is loyalty-obsessed.

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Optimove and Meta Enable Scientific Games to Optimize Paid Media Results for Lotteries with Innovative Segmentation 

Optimove

In this blog post, learn how Optimove’s CRM Marketing Platform helps lotteries to accomplish the task and secure stellar results across important marketing KPIs, including reach, conversion, and costs. Founded in 1973, Scientific Games is an industry pioneer in data analytics, retail solutions, and iLottery.

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Hospitality loyalty: 3 predictions that will change the industry

Currency Alliance

It’s time for hotel operators to re-evaluate how well their ace in the hole – their loyalty program – is enabling every function of their business to deliver more value. Here are three predictions of how loyalty programs must evolve in hospitality. Yet like many hotels, most hotel loyalty programs are homogenous.