Remove CRM Remove Innovation Remove Loyalty Programs Remove Trends
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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

loyalty programs on average. If, for example, you’re a member of Nordstrom’s loyalty program, Nordy Club, you’re among a group of customers who are likely to spend three to five times more than non-members, and are consequently driving two-thirds of Nordstrom’s sales. The Downlow on Loyalty: Reciprocity is Key.

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5 New Year’s Resolutions for Exceptional CRM Marketing

Optimove

Enhance your customer segmentation with our advanced guide Download Now Why it Matters: From responsible AI use to journey orchestration, these are the places you should put your focus to elevate your CRM Marketing in the new year. Monitor and Adapt to Trends  Stay vigilant about market trends and consumer behaviors.

CRM 69
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5 Key Components for IVA Success

Interactions

A CRM in place (or in the works) Companies using a customer relationship management (CRM) system are already making strides toward customer-centricity. A CRM is critical to IVA success because it helps fuel personalization. Are you tracking Customer Effort scores? What is your current IVA (or IVR) intent accuracy rate?

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Retail Customer Experience: Strategies for Keeping Shoppers Engaged and Loyal

Retently

Innovative retailers are leveraging technology to enhance the in-store experience and boost brand awareness. This approach aligns with a broader retail trend where experience and community engagement are becoming as important as the products themselves. It starts with understanding those expectations deeply and clearly.

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What does customer relationship *really* mean to you?

Alida

The race towards customer-centricity is driving some the biggest trends in business technology. The customer relationship management (CRM) market, for instance, reached $26.3 Another trend is business intelligence, which experts believe will reach $20.8 billion in 2015 —up 12 percent from the previous year.

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How Can Your Business Keep Customers Smiling? Master These Strategies!

CSM Magazine

The competition to captivate and retain customers is fierce, and businesses must continually innovate and empathize to stay ahead. By investing in a robust CRM (Customer Relationship Management) software, companies can gather and analyze customer data more efficiently, enabling personalized communication at scale.

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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. A disloyal generation?

Loyalty 52