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CX Tech to Grow Your SMB in 2018

Oracle

A robust Customer Relationship Management (CRM) or web analytics tool will help generate insightful data about your customer base. Digging deeper and getting to know your customers’ behavior can lead to more personalized customer journeys and segmentation.

CRM 87
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5 SaaS Renewal Process Best Practices for Customer Retention

Totango

With a focus on lifetime customer success rather than on quick revenue raising, you can turn your renewal process into a celebration of an ongoing partnership. It’s a customer-centered approach that reflects the broader economy we currently operate under, one where the customer expects individualized treatment.

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Customer Engagement Solutions for the Customer-Centered Economy

Totango

Creating a customer health score. Once you understand your customer’s precise stage within their customer journey, you can explore new ways of engagement and boost your lifetime customer value. Connecting Customer Data Streams. Creating a Customer Health Score. Making data actionable.

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6 Email Segmentation Strategies for Higher Conversions 

Optimove

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: Having a good email segmentation strategy is instrumental in increasing consumer engagement, ultimately leading to higher conversion rates.

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Customer Lifetime Value: An Ultimate Guide

ProProfs Chat

Customer lifetime value calculation also helps businesses in identifying the most valuable customer segments. The longer a customer spends on purchases from a brand, the greater the lifetime customer value becomes. Firstly, your team needs to understand the customers’ journey.

Metrics 52
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The Rise of the Customer Insight Business

CSM Magazine

To keep up with rising consumer and market expectations, an ever increasing number of companies are now prioritizing becoming customer-led. The race towards customer-centricity is driving some the biggest trends in business technology. The customer relationship management (CRM) market, for instance, reached $26.3

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What Is the Customer Life Value & Why Your Call Center Should Focus On It!

NobelBiz

Customer lifetime value is a metric used in business to assess how much money a company can expect to generate from a client over the duration of their whole interactions or “lifetime”. Customer lifetime value estimates can be complicated due to variations in product type, price, frequency of purchase, and total buy volume.