InMoment XI

SEPTEMBER 12, 2023

In today’s cut-throat market, differentiating your brand is more important than ever. Whether you’re a startup or a market leader, understanding your competitors helps you make informed decisions, from product development to marketing strategies. Market Position and Brand Analysis: How do consumers perceive your competitors?

Analysis 195

Analysis Marketing Competitive Advantage Analytics 195

Retently

NOVEMBER 27, 2024

Analyzing Market Trends and Customer Behavior 2. Building Customer Loyalty for Retention 6. Leveraging Social Media and Influencer Marketing 8. Dive deep into customer behavior and market trends to tailor strategies that resonate with your audience. Personalizing the Customer Journey 3. Expanding Revenue Channels 4.

Ecommerce 148

Ecommerce Sales Strategy Tips 148

Optimove

OCTOBER 7, 2021

And one thing that is often overlooked by brands in this regard, concerns loyalty data specifically, since data from CRM Marketing technologies and data from loyalty programs are typically separate. Combining loyalty and CRM programs significantly reduces the risk of cross-firing journeys.

CRM 105

CRM Loyalty Data Marketing 105

Alida

FEBRUARY 22, 2017

To keep up with rising consumer and market expectations, an ever increasing number of companies are now prioritizing becoming customer-led. The customer relationship management (CRM) market, for instance, reached $26.3 The customer relationship management (CRM) market, for instance, reached $26.3

Customer relationships 180

Customer relationships CRM Customer Centricity Loyalty Programs 180

Optimove

MARCH 6, 2025

See the difference control groups make in this guide Download Now Why it Matters: This post is important for retail marketers as it highlights how loyalty programs extend beyond simple discounts to foster deeper engagement and long-term brand affinity. See more about retail customer loyalty below.

Retail 59

Retail Loyalty Gamification Loyalty Programs 59

Oracle

JANUARY 4, 2021

In a recent webinar hosted by Oracle, Vitamix, a leading global manufacturer of high-performance blending technology for consumers and commercial settings, shared three ways to elevate customer experience and deepen loyalty. Design your loyalty program to foster engagement. Read on to learn how.

Loyalty Programs 75

Loyalty Programs Loyalty Brands CRM 75

InMoment XI

OCTOBER 23, 2024

By providing industry-specific insights, whitepapers, or reports on market trends, you can establish yourself as an authoritative bank. Introduce loyalty programs to reward long-term customers for their continued use of your banking services. Regular communication helps build trust and keeps customers engaged with your services.

Banking 195

Banking Customer Experience Effort Score Financial 195

Optimove

DECEMBER 30, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: These 2025 resolutions will directly influence a marketer’s ability to be position-less, driving marketing effectiveness and business outcomes, including higher Return on Marketing Investment (ROI) and deeper customer loyalty.

Marketing 52

Marketing CRM Loyalty Programs Omni-Channel 52

CSM Magazine

NOVEMBER 6, 2024

Tools like customer relationship management (CRM) systems, mobile apps, and loyalty programs make it easier for franchises to serve customers better. CRM systems, for instance, track customer preferences, allowing franchise owners to personalize the service. A loyalty program doesn’t have to be complicated.

Customer Service 52

Customer Service Loyalty Programs Self Service CRM 52

Optimove

JULY 12, 2021

Implement rewards/points programs, membership/loyalty programs, and VIP clubs to incentivize customers to increase engagement with your brand. If you want to learn more about how to use customer engagement strategies to maximize loyalty and lifetime value, feel free to? How Do You Measure Customer Engagement?

CRM 98

CRM Customer Engagement Engagement Strategy 98

Currency Alliance

AUGUST 15, 2024

The real purpose of marketing personalization is to maximize marketing engagement and, consequently, customer lifetime value (CLV). Personalization of engagement with customers is the Holy Grail for marketers because of the impact on the customer’s experience with your brand, and the all-important ability to increase CLV.

Loyalty Programs 52

Loyalty Programs Loyalty Marketing Ecommerce 52

Experience Investigators by 360Connext

JANUARY 7, 2025

Collect customer data from your customer relationship management (CRM) tool or survey and feedback sources. The most successful CX teams align every department around the CX mission and foster collaboration across marketing, sales, support, and technology teams to ensure consistent CX.

Customer Journeys 143

Customer Journeys Strategy Customer Experience Touchpoint 143

Joe Rawlinson

NOVEMBER 3, 2024

It results in incorrect profiling and misguided marketing efforts. Additionally, correctness is vital for upholding the integrity of CRM systems. Seamless Loyalty Program Integration The use of OCR technology simplifies the enrollment process for loyalty campaigns.

Innovation 78

Innovation Customer Service Multi-Channel Loyalty Programs 78

Optimove

DECEMBER 28, 2023

Enhance your customer segmentation with our advanced guide Download Now Why it Matters: From responsible AI use to journey orchestration, these are the places you should put your focus to elevate your CRM Marketing in the new year. To ensure your customers keep coming back, make a pledge to follow these marketing resolutions in 2024.

CRM 69

CRM Marketing Social Media Analysis 69

Comm100

OCTOBER 8, 2016

For this reason, we’ve compiled a list of 15 customer retention strategies that can ease your pain and help you develop reliable, long-term customer loyalty. Relationship Marketing Strategies. Using good Relationship Marketing strategies will also help solidify their trust in you as an industry leader. Loyalty Programs.

Customer Retention 154

Customer Retention Loyalty Strategy Loyalty Programs 154

Optimove

NOVEMBER 26, 2024

It’s not just about keeping customers engaged—it’s about creating personalized, multi-channel experiences that drive loyalty and revenue. Many CRM programs, especially post-purchase journeys, often begin with a single channel. As a result, many marketers do begin with email as the single channel.

Multi-Channel 52

Multi-Channel How To Roadmap Touchpoint 52

InMoment XI

OCTOBER 4, 2024

Whether you are curious about other programs/ROIs, want to gain a better understanding of options in the market, or are insight-obsessed like us, you can gain unlimited access to all of our valuable calculators by simply entering your email. CXM vs CRM: How They Differ?

Customer Experience Management 195

Customer Experience Management Customer Experience Management ROI 195

CSM Magazine

MARCH 28, 2025

Solana will bring this lie, however, with sophisticated enterprise software solutions that undergo blockchain integration, such as customer relationship management (CRM) tools claiming automation-enabled refund processes and Solana-based smart contracts for Fortune warranty claims.

Customer Service 52

Customer Service e-support CRM Case Study 52

ShepHyken

SEPTEMBER 15, 2024

Only 14% of Customer Service Issues Are Fully Resolved in Self-Service by CRM Magazine (CRM Magazine) Customers resolve only 14 percent of their service and support issues fully in self-service, and even for issues that customers describe as very simple, only 36 percent resolve fully in self-service, Gartner found in a new consumer study.

Self Service 85

Self Service Loyalty Programs Customer Service Airlines 85

ShepHyken

DECEMBER 9, 2022

This week, we feature an article by Nick Bandy, Chief Marketing Officer at LiveVox , an omnichannel platform that helps brands seamlessly communicate with their customers. One way to align these two things is by providing omnichannel engagement or employing a contact center CRM. . What is a contact center CRM? .

Customer Journeys 125

Customer Journeys Brands Sales Contact Center 125

Optimove

SEPTEMBER 7, 2020

The emergence of gamification in marketing campaigns is nothing new or novel. However, when properly implementing this technique in your marketing plan, it can boost growth and engagement, and revenue. Marketers worldwide can leverage gamification by applying it to retention and acquisition efforts. The Dos and Don’ts.

CRM 52

CRM Gamification Loyalty Programs Video 52

Optimove

JULY 4, 2019

I’ve worked in the CRM realm for many years, and it sometimes feels like most CRM organizations and professionals are still dipping their toes in the shallow end of the pool. We thought we’d enjoy shopping in the best stores London has to offer – strolling down the city streets, visiting the markets and discovering hidden places.

CRM 75

CRM Loyalty Programs Social Media Brands 75

Currency Alliance

MARCH 20, 2020

There are really only four ways to create value for all stakeholders in a loyalty program: maintain low operating costs, and funnel the savings into rewards. add complementary partners in every spending category so the program and the currency are more useful and interesting. Not every loyalty program seems to appreciate this.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

Currency Alliance

FEBRUARY 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

Loyalty Programs 52

Loyalty Programs Loyalty How To Touchpoint 52

BirdEye

DECEMBER 30, 2024

Managing a multi-location mortgage business in today’s fast-paced market requires juggling multiple priorities: client relationships, loan processing, compliance requirements, and team coordination. It helps us create content better and more quickly on the marketing side.

Multi-Channel 52

Multi-Channel Social Media Analysis Financial 52

Oracle

APRIL 8, 2021

Episode 9 explored the role of loyalty marketing programs with my special guest, Clay Walton-House, Managing Director, Integrated Loyalty Solutions at PK. The Markie Awards program recognizes excellence in marketing, sales, service, and commerce. Loyalty programs are more popular than ever.

Loyalty Programs 52

Loyalty Programs Loyalty Customer relationships Customer Experience 52

CSM Magazine

OCTOBER 21, 2024

This will enable you to create targeted marketing campaigns and anticipate your customer’s future needs based on their past interactions with your company. Offering loyalty programs, discounts, or personalized thank-you notes can go a long way in making your customers feel valued.

Tips 52

Tips Customer Experience Social Media Customer Centricity 52

Optimove

JANUARY 6, 2022

After all, to do retention properly, and at scales almost as large as a highway billboard, marketers had to wait for the right technology to arrive. (it In 2018, The Loyalty Report – well – reported, that: 70% of customers are more likely to recommend brands with good loyalty programs.

Loyalty Programs 98

Loyalty Programs Ecommerce Advertising Loyalty 98

InMoment XI

JANUARY 17, 2024

Every team or department, from marketing and sales to front office, customer support, and after-sales, has a stake in managing the guest experience. By integrating data from multiple channels, you can gain insights into customer trends and make data-driven decisions to improve your marketing and service strategies.

Guest Experience 195

Guest Experience Trends Hospitality Customer Journeys 195

InteractionMetrics

MARCH 27, 2025

They often become your best marketers, recommending you to friends, posting reviews, and championing your brand. Develop Reward and Loyalty Programs Loyalty programs aren’t just about offering punch cards or reward points (although sometimes, they can be). People love feeling special and rewarded.

Customer Retention 52

Customer Retention Strategy How To Net Promoter Score 52

AskNicely

OCTOBER 10, 2017

Or do you want to do something useful with NPS – like get more reviews, or personalize marketing content ? For more online reviews and referred customers, use NPS to identify promoters and add them to marketing’s referral and loyalty programs. Is it because NPS launched HubSpot to stardom? Activate advocates.

NPS 150

NPS Net Promoter Score Survey Ecommerce 150

Comm100

FEBRUARY 10, 2022

. – It offers a competitive advantage in a crowded market. Besides, personalized customer service can improve customer satisfaction, bring positive reviews, and ultimately promote word-of-mouth marketing to enhance your brand’s credibility. A high-functioning CRM will help in collecting granular data from customers.

Self Service 130

Self Service Customer Service Strategy How To 130

Amity

SEPTEMBER 19, 2018

These numbers clearly suggest that you should always have repeat customers in mind when designing your digital marketing strategy. Of course, broadening your customer base is a task that shouldn’t be neglected, but too often companies forget the benefits of building loyalty among those who already purchased from them.

Customer Retention 64

Customer Retention Loyalty Marketing B2B 64

BirdEye

NOVEMBER 20, 2023

We’re living in an era of customer engagement, where every delighted client can become your best marketer. For businesses today, referral marketing is revolutionizing growth. In fact, 64% of marketing executives believe that word-of-mouth referrals are the most effective form of marketing. Let’s dive in.

Software 64

Software Marketing Multi-Channel e-support 64

Alida

MARCH 27, 2018

With more than 200 leaders in insight, innovation, marketing and customer experience in attendance, the luxurious MO was the perfect location for the sold-out, informative event. Michael also revealed that MO’s new loyalty program, Fans of MO , was co-created with the viewpoints of the company’s most loyal customers.

Brands 124

Brands Hotels Rewards Programs Insurance 124

NobelBiz

MARCH 15, 2021

Merging and integrating CRM with your contact center solution allows you to optimize the customer journey. But what are the methods of CRM integration? What Are the Advantages of CRM Integration? Hence the importance of operational efficiency and KPI management through the use of CRM data. Data and timing are everything.

CRM 52

CRM Contact Center Call Center Solutions Call Recording 52

Optimove

SEPTEMBER 16, 2024

Up your mobile marketing game with this guide Download Now Why it Matters: Understanding how European lotteries leverage digital strategies and personalization is crucial for U.S. Send out personalized promotions to boost loyalty. Implement gamification and loyalty programs for deeper player engagement.

Gamification 52

Gamification Marketing Loyalty Programs Social Media 52