Retently

NOVEMBER 27, 2024

Focus on building long-term relationships through customer loyalty programs, social media engagement, and influencer collaborations to keep customers coming back. AI-powered strategies amplify these results, with 92% of retailers reporting positive ROI. Ecommerce success isn’t static. The best part?

Ecommerce 148

Ecommerce Sales Strategy Tips 148

InMoment XI

OCTOBER 4, 2024

Furthermore, organizations that choose InMoment for the customer experience management solution realize ROI in half the time compared to competitors. CXM vs CRM: How They Differ? Customer Relationship Management (CRM) Definition CRM helps businesses understand customer profiles to increase sales and revenue.

Customer Experience Management 195

Customer Experience Management Customer Experience Management ROI 195

CSM Magazine

MARCH 28, 2025

Solana will bring this lie, however, with sophisticated enterprise software solutions that undergo blockchain integration, such as customer relationship management (CRM) tools claiming automation-enabled refund processes and Solana-based smart contracts for Fortune warranty claims.

Customer Service 52

Customer Service e-support CRM Case Study 52

Optimove

NOVEMBER 26, 2024

Many CRM programs, especially post-purchase journeys, often begin with a single channel. Use data to prioritize channels most likely to enhance customer experience and ROI. Six-Month Roadmap Example: Month 1-2: Migration to the new CRM platform and foundational email program setup.

Multi-Channel 52

Multi-Channel How To Roadmap Touchpoint 52

Currency Alliance

AUGUST 15, 2024

This is precisely what loyalty programs were originally designed for, as marketing platforms purpose-built for measuring and incentivizing customer engagement, including when the customer is not shopping with your brand. For instance, airline miles can widely be exchanged out of hotel programs.

Loyalty Programs 52

Loyalty Programs Loyalty Marketing Ecommerce 52

ClearAction

SEPTEMBER 22, 2022

CX Annuities Solve CX ROI & Tenure Dilemmas Lynn Hunsaker. Customer experience management typically revolves around touchpoints : service, personalized marketing, loyalty programs, voice of customer, design and digitalization of journey steps, and management of Detractors, Passives, and Promoters.

ROI 62

ROI Sports Loyalty Programs Touchpoint 62

Optimove

DECEMBER 30, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: These 2025 resolutions will directly influence a marketer’s ability to be position-less, driving marketing effectiveness and business outcomes, including higher Return on Marketing Investment (ROI) and deeper customer loyalty.

Marketing 52

Marketing CRM Loyalty Programs Omni-Channel 52

Currency Alliance

APRIL 15, 2024

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. Points and miles are a dominant and popular form of loyalty value. The golden benchmark is about $25 USD per year in loyalty value. This actually is not true.

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52

Currency Alliance

MARCH 20, 2020

There are really only four ways to create value for all stakeholders in a loyalty program: maintain low operating costs, and funnel the savings into rewards. add complementary partners in every spending category so the program and the currency are more useful and interesting. Not every loyalty program seems to appreciate this.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

Currency Alliance

FEBRUARY 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

Loyalty Programs 52

Loyalty Programs Loyalty How To Touchpoint 52

Currency Alliance

JULY 16, 2020

A common method to enhance customer understanding is partnering with other companies through loyalty programs. Let’s look at common spots where loyalty investments are most vulnerable to loss, the benefits of collaboration models and the three best opportunities for loyalty spending. It may, or may not be yours.

ROI 52

ROI Loyalty Data Loyalty Programs 52

ClearAction

JANUARY 28, 2015

Exploring the Elusive ROI of Customer Experience Management. Investments that entice CXM ROI include CRM, loyalty programs, references, engagement programs, content/digital marketing, alliances, advertising, campaigns, deals, and closing the loop on negative voice-of-the-customer one-by-one.

ROI 48

ROI Customer Experience Management Customer Experience Management 48

Alida

JANUARY 19, 2017

No matter how innovative offline retail tactics may seem, ROI is hardly guaranteed. To see significant ROI from experiential retailing, retailers must first develop a deep understanding of the consumers they want to reach. Using customer intelligence to improve the in-store experience.

Retail 100

Retail Apparel ROI Loyalty Programs 100

Currency Alliance

JULY 16, 2024

The redemption value of a loyalty currency is fixed by most brands. But for a few years now, some travel and most coalition loyalty programs have been experimenting with dynamic values, and the results for improving loyalty ROI and customer engagement are encouraging.

ROI 40

ROI Loyalty Loyalty Programs Hotels 40

Pointillist

JUNE 15, 2018

Much of the marketing world is still focused on customer acquisition, but to improve customer retention will yield f ar better ROI and cost about 5-25X less than customer acquisition. They integrate their in-house CRM system, customer support platform and data analytics to build a powerful and rich understanding of their customers. “We

Customer Retention 110

Customer Retention Analytics Loyalty Programs Customer Journeys 110

Currency Alliance

DECEMBER 17, 2019

This has mostly been via low-investment, tactical approaches that increase ROI, and educate the C-suite regarding long-term strategic value. Faced by this looming ‘perfect storm’ of change, the sheltered existence, that many leading loyalty programs have enjoyed for three decades, is coming to an end. An uncertain future.

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64

Interactions

JULY 9, 2024

The additional benefits — such as lower opex costs and improved scalability for peak times — are of course critical to achieving ROI and ongoing value. A CRM in place (or in the works) Companies using a customer relationship management (CRM) system are already making strides toward customer-centricity.

Self Service 62

Self Service CRM Contact Center Average Handle Time 62

Interactions

JULY 9, 2024

The additional benefits — such as lower opex costs and improved scalability for peak times — are of course critical to achieving ROI and ongoing value. A CRM in place (or in the works) Companies using a customer relationship management (CRM) system are already making strides toward customer-centricity.

Self Service 62

Self Service CRM Contact Center Average Handle Time 62

BirdEye

NOVEMBER 7, 2023

Example: Email to the team: “The ROI on our latest campaign exceeded expectations. Business reporting When communicating with internal teams for reports or quick updates, abbreviations can help condense information effectively. Detailed analysis by EOD.”

How To 116

How To Social Media Communication ROI 116

Currency Alliance

NOVEMBER 15, 2021

Because each customer segment will respond differently to available loyalty incentives, tailoring the customer experience by segment across channels is essential to maximize ROI. Millions of longstanding loyalty programs are testament to the fact that loyalty marketing can be optimized for the benefit of all stakeholders.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Banking 52

ClearAction

DECEMBER 31, 2017

Ask 10 companies what their customer experience strategy is and you’ll likely get 10 very different combinations of alphabet soup*: CJM, CRM, VoC, UX, FCR, NPS, AI, self-service, digital marketing, word-of-mouth, customer success, retention programs, loyalty programs, and so forth. Strategy Prerequisite #5: Drive ROI.

Strategy 79

Strategy Customer Experience Customer Journeys Net Promoter Score 79

BirdEye

NOVEMBER 20, 2023

When looking for the best referral marketing software, there’re a few key qualities to keep in mind: Seamless integration: The software should easily work with your existing tools, like your CRM or email platform. Valuable analytics: The software should provide data on how your referral program is performing.

Software 64

Software Marketing Multi-Channel e-support 64

Currency Alliance

JANUARY 18, 2021

It’s time for hotel operators to re-evaluate how well their ace in the hole – their loyalty program – is enabling every function of their business to deliver more value. Here are three predictions of how loyalty programs must evolve in hospitality. Yet like many hotels, most hotel loyalty programs are homogenous.

Hospitality 52

Hospitality Loyalty Industry Hotels 52

Currency Alliance

FEBRUARY 20, 2023

It is the most powerful, yet under appreciated module (or tool) in a loyalty marketing stack of software. The loyalty rules engine is the module that enables the types of promotions that are familiar from every major loyalty program. This would not require much of a rules engine – since your program has no variation.

Loyalty 52

Loyalty Loyalty Programs Social Media ROI 52

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. The article covers the various brands which have joined the Scene+ loyalty coalition.

Loyalty 59

Loyalty Trends Data Marketing 59

Currency Alliance

APRIL 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? As CEO, the time you can dedicate to your loyalty program is probably close to zero. Most loyalty programs report how many members they have.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

Currency Alliance

NOVEMBER 14, 2018

Second, if you’re already familiar with the economics, it provides a narrative framework for upskilling your own teams, to help everyone you work with understand what will drive success and failure in loyalty marketing. Unfortunately, many loyalty programs still resemble different guys in disparate fields with different cows.

Loyalty 45

Loyalty Loyalty Programs Hotels Travel 45

ClearAction

DECEMBER 11, 2016

CRM, VoC, UX, FCR, NPS, DX, and so on — it’s more than alphabet soup. This is the first of a 6-article series explaining how to implement the top 6 success factors for customer experience excellence with highest ROI. Every one of the strings and keys must be in-sync, no exceptions. 1 They’re all parts of a whole.

Customer Experience 48

Customer Experience Net Promoter Score How To Effort Score 48

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

NOVEMBER 17, 2020

2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. Rebalancing loyalty program economics.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

ClearAction

OCTOBER 1, 2018

Likely, the promise of CXM ROI has been alluring to executives who have asked for quick wins and near-term gains. This is what moves the CXM ROI needle: earn customers’ trust by aligning your company to CX insights. Within a few years, migrate beyond the basics across CXM flow to build maturity for stronger, sustained ROI.

Customer Experience 63

Customer Experience Effort Score ROI Study 63

BirdEye

DECEMBER 8, 2023

FAQs about carpet cleaning marketing Pair Birdeye platforms with your carpet cleaning marketing CRM to maximize profit Why is carpet cleaning marketing important? This precision enhances the effectiveness of your marketing for carpet cleaners, driving the ROI. How do you advertise your carpet cleaning business for free?

Tips 59

Tips Strategy Marketing Social Media 59

Currency Alliance

JUNE 21, 2018

In brief: what we’d fully expected (and set out in our ‘ Top Loyalty Trends ’ blog several months ago) was large scale proliferation and diversification of loyalty marketing, as brands beyond established loyalty sectors discovered how better customer experience could deliver bigger ROI. Firstly, the level of investment.

Loyalty 45

Loyalty Multi-Channel Gamification Loyalty Programs 45

Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. Hybrid points programs.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Currency Alliance

MARCH 30, 2022

In recent years, brands have invested more in loyalty. At many businesses, however, loyalty teams still attract relatively few resources compared to the ROI that loyalty can deliver when best-practices are observed. but within a few years it had become South Africa’s leading loyalty program.

Loyalty 52

Loyalty Loyalty Programs Airlines Resources 52

Currency Alliance

DECEMBER 7, 2021

But make no mistake; failing in the medium-to-long term on these Loyalty Imperatives will put your customer relationships at risk and ultimately damage your brand. Most programs do a fairly good job focusing on frequent customers. The Loyalty Imperatives answer that question. Loyalty programs are no different.

Loyalty 52

Loyalty Trends Loyalty Programs Touchpoint 52

Currency Alliance

DECEMBER 13, 2018

At first glance, this year’s Gartner CMO spend survey may not make for happy reading for loyalty marketers. Loyalty program management’ was reported as CMO’s lowest priority, with 4.8% Firstly, loyalty tech isn’t as expensive as it used to be. of budget, down from 6.6% in 2017[ii]. Deeper marketing integrations.

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45