Currency Alliance

FEBRUARY 20, 2023

This article on the loyalty rules engine is probably the second-most important article I will ever write on loyalty marketing*. It is the most powerful, yet under appreciated module (or tool) in a loyalty marketing stack of software. This would not require much of a rules engine – since your program has no variation.

Loyalty 52

Loyalty Loyalty Programs Social Media ROI 52

CSM Magazine

JUNE 2, 2021

The Loyalty People has today announced the appointment of loyalty innovator Tom Peace as the company’s new Managing Director. Tom is one of the loyalty industry’s most respected experts, with over 15 years’ experience in analytics and customer engagement roles at the likes of IRI, Aimia, Reward Insight and Collinson.

Loyalty 52

Loyalty Travel Fashion CRM 52

InMoment XI

JANUARY 16, 2024

By integrating these advanced technologies, these companies aim to streamline customer interaction, automate routine tasks, and optimize their overall operations. Improved customer satisfaction not only fosters loyalty but can also lead to positive word-of-mouth, attracting new customers to the brand. What is Contact Center AI?

Contact Center 260

Contact Center Virtual Agent e-support Chatbots 260

C3Centricity

APRIL 17, 2019

Some say California is the centre of internet marketing; the San Francisco area for technology and San Diego for marketing. CRM #CEX #CustomerCentric #CustomerFirst Click To Tweet. It also benefits the business as it can lead to a better company image, increased sales and greater loyalty. Or are you not even there yet?

Marketing 200

Marketing Technology Customer Centricity Conference 200

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. How loyalty partners co-create value.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Brilliantly, Voxi has spun this very feature into a loyalty driver.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

CSM Magazine

AUGUST 14, 2020

Anastasia Tatsenko, Head of Sales and Customer Success at NetHunt CRM explains. In the regular world, obtaining customer loyalty is an important goal for any business to achieve. All of these aspects comprise the most holistic approach to driving customer loyalty and guaranteeing success… even in a post-pandemic situation.

Loyalty 85

Loyalty Strategy CRM Customer Retention 85

TechSee

JUNE 16, 2022

By leveraging new technologies such as computer vision , virtual visits and self-service AI-driven solutions, companies have a huge opportunity to turn customers into brand advocates. He’s the CAO (Chief Amazement Officer) of Shepard Presentations and leading international authority on customer service, CX, and loyalty in business.

Customer Service 251

Customer Service Contact Center Chief Customer Officer Call Center 251

Currency Alliance

JANUARY 18, 2021

It’s time for hotel operators to re-evaluate how well their ace in the hole – their loyalty program – is enabling every function of their business to deliver more value. Here are three predictions of how loyalty programs must evolve in hospitality. Yet like many hotels, most hotel loyalty programs are homogenous.

Hospitality 52

Hospitality Loyalty Industry Hotels 52

LoyaltyPlus

SEPTEMBER 1, 2021

But whether it is safety or a seamless online environment, everything points to how important engendering loyalty has become in these difficult times. Unsurprisingly, customer relationship management (CRM) solutions will become even more integral to the success of an organisation than before. Customers want to feel valued.

Loyalty 52

Loyalty Airlines Hospitality Hotels 52

ShepHyken

NOVEMBER 29, 2019

This week we feature an article by Rahul Varshneya whos writes about how technology innovations are continuously improving the customer experience. So, what part does technology play in this? Technology (or the ease of access to it) opens up options for people; they can take their business anywhere they want. .

Technology 133

Technology Customer Experience Social Media Multi-Channel 133

ECXO

MAY 29, 2024

This close alignment helps in not only meeting but exceeding customer expectations, fostering loyalty and driving long-term success. Additionally, cross-functional teams can help identify customer pain points and develop innovative solutions to address them, ultimately leading to increased customer satisfaction and loyalty.

Innovation 156

Innovation Culture e-support Feedback 156

Oracle

JANUARY 11, 2021

We also dig into something that’s either the Achilles heel or competitive advantage for sales teams: CRM. He’s been writing about the world of CRM and sales for nearly two decades, including new research featured in this episode. Gosek asked, “Are conventional CRM systems keeping up with today’s digital selling?”

CRM 55

CRM Sales System Competitive Advantage 55

Currency Alliance

JUNE 11, 2019

“Extra” was a 4% interest rate which earned the average working family £100-200 a year – the kind of value you can earn from a supermarket loyalty card. In legacy banking loyalty models, these customers are instead prone to disloyalty in exchange for tiny rewards, and likely to be of very poor lifetime value (LTV) to your business.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

C3Centricity

MARCH 15, 2018

Technology is being blamed for disrupting businesses, but most have simply not adapted to this new data-rich world. 70% of consumers agree technology has made it easier than ever to take their business elsewhere. Fast, Personal Service Is Directly Linked to Customer Loyalty. The Current Situation with Data.

Data 256

Data Retail Analysis Analytics 256

Optimove

DECEMBER 19, 2023

It forms the foundation of effective CRM strategies, guiding marketers to deliver precisely targeted, relevant messages to consumers at the right moment to drive desired actions. This not only improves higher margin sales conversion rates — it also drives loyalty and increases lifetime customer value.

Strategy 59

Strategy e-support Lifetime Customer Retail 59

John Paul

JULY 17, 2018

Premier worldwide leader in loyalty solutions and brand hospitality to serve Asia Pacific clients across banking, luxury, technology, automotive, FMCG and hospitality sectors. It is John Paul’s intention to reach clients from all industries to further strengthen their customers’ brand loyalty.

Omni-Channel 40

Omni-Channel Leadership Self Service Automotive 40

InMoment XI

JANUARY 17, 2024

With today’s travelers raising their expectations while being exposed to a seemingly unlimited number of hospitality solutions, it is critical that operators deliver experiences that reflect the lives of their customers. A memorable and positive guest experience drives customer satisfaction and fosters customer loyalty.

Guest Experience 260

Guest Experience Trends Hospitality Customer Journeys 260

SurveySparrow

AUGUST 14, 2023

A place where loyalty knows no bounds, and word-of-mouth spreads like wildfire. But first, did you know that 73% of customers say that a positive customer experience is a key factor influencing their brand loyalty? Positive word-of-mouth travels far and wide, becoming your secret weapon for attracting new customers organically.

Customer Experience 52

Customer Experience Effort Score Social Media Chatbots 52

Interactions

APRIL 1, 2021

How can brands ensure that their communication is increasing loyalty, and not scaring customers away? If an airline is experiencing severe delays due to a storm, they may use a proactive banner message to alert travelers. Ensure that your contact center technology has proper integration into CRM systems to prevent this issue. .

Communication 62

Communication Contact Center Airlines eBook 62

BirdEye

NOVEMBER 8, 2023

Use case: Positive reviews on Trustpilot contribute to building a credible online reputation, attracting new customers, and maintaining the loyalty of existing ones, overall improving the business’s search rankings. Here are two places your travel business must be listed: 36. Here are two places your travel business must be listed: 36.

Ecommerce 59

Ecommerce Travel Hotels Social Media 59

NobelBiz

JUNE 29, 2021

The customer journey is defined as the path traveled and activities done by a prospect or client from the moment he or she recognizes a need until the purchase act. Enhancing customer loyalty : By using the proper procedures and technologies, the call center will enable you to deliver a level of service that is unrivaled by the competitors.

Customer Journeys 52

Customer Journeys Customer Experience Contact Center Omni-Channel 52

Currency Alliance

JULY 16, 2024

But this concept should also apply to the redemption value of loyalty points and miles. The redemption value of a loyalty currency is fixed by most brands. The ability to play with values is magical and too few loyalty programs take as much advantage of this as they should.

ROI 40

ROI Loyalty Loyalty Programs Hotels 40

Currency Alliance

AUGUST 15, 2024

This is precisely what loyalty programs were originally designed for, as marketing platforms purpose-built for measuring and incentivizing customer engagement, including when the customer is not shopping with your brand. Personalization comprises four key strategic initiatives. Somewhere in the middle are hospitality companies.

Loyalty Programs 52

Loyalty Programs Loyalty Marketing Ecommerce 52

Maz Iqbal

DECEMBER 30, 2014

What about your investments in CRM systems and other technologies (e.g. Let’s not forget the VoC feedback- has that unlocked the door to customer loyalty riches? Greatness does not lie on the road well travelled, greatness lies on the road less travelled.

Leadership 59

Leadership Customer Philosophy Customer Journeys CRM 59

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. This year, a continuing key theme in loyalty will be the ability to drive even greater customer value at lower direct cost.

Loyalty 59

Loyalty Trends Data Marketing 59

Bold360

DECEMBER 8, 2016

A funny thing happened when researchers asked consumers and marketers associated with the travel industry how they viewed the industry’s well-known loyalty programs. For the marketers – 66 percent of them – the programs were seen as a good way for customers to show loyalty to the brand. Far from it.

Customer Retention 40

Customer Retention Strategy Social Media Loyalty Programs 40

SuiteCX

FEBRUARY 13, 2015

6 Overall navigation patterns in travel remain complex, right up until the moment of purchase. Doesn’t totally tell the whole truth – what people say and what they DO is often different ü  Doesn’t capture emotional nuances. ©2015 suitecx – Confidential Is it a clickstream? ©2015 suitecx – Confidential Is it a clickstream?

Customer Experience 100

Customer Experience Social Media Customer Journeys Multi-Channel 100

Team HGS

JANUARY 30, 2018

By Subramanya C, HGS Chief Technology Officer Analytics goes hand in hand with today’s optimized customer experience strategy. For customers who are looking to switch loyalties from your company to another, analyze the customer’s usage and buying patterns. Ideally, a back end CRM system should be integrated seamlessly across channels.

Analytics 69

Analytics Customer Experience e-support Insurance 69

ShepHyken

AUGUST 10, 2018

It applies to various fields such as banking and travel, with customer relations at the forefront, putting Predictive Customer Analytics (PCA) in a field of its own. PCA utilizes historical data from a CRM to guess the likelihood of future events. With the rise of machine learning, predictive analytics is becoming the status quo.

Analytics 67

Analytics Social Media Travel Banking 67

SurveySensum

AUGUST 9, 2022

SurveySensum is one of the best survey tools that use AI and other advanced technologies to create intelligent NPS, CES, CES, CSI, SSI, and market research forms and surveys to gather customer feedback. The solution works best for industries like Education, Healthcare, Technology, Retail, Financial Services, B2B, Travel, Hospitality, etc. .

Comparison 52

Comparison NPS Survey User Experience 52

SurveySparrow

JANUARY 7, 2021

However, the stress and uncertainty of Covid forced businesses to use technologies to enquire about their customer’s needs and employee’s well-being. . 52% of customers are changing their purchasing behavior, and 65% are postponing travel and purchases. Leverage the Benefits of Technology.

Customer Engagement 52

Customer Engagement Engagement Chatbots Effort Score 52

Currency Alliance

NOVEMBER 16, 2021

Flexibility around loyalty redemptions is crucial to creating meaningful value for every customer. This is really important, because the lifetime value of a customer that reaches a reward soon after joining a loyalty program, or if one sees they are making good progress towards something aspirational, is typically dozens of times higher.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

Flexibility around loyalty redemptions is crucial to creating meaningful value for every customer. This is really important, because the lifetime value of a customer that reaches a reward soon after joining a loyalty program, or if one sees they are making good progress towards something aspirational, is typically dozens of times higher.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

DECEMBER 17, 2019

This is the blog version of our Loyalty Strategy Guide 2020. For a more engaging read, click here to Currency Alliance Loyalty Strategy Guide 2020. There was a mix of good and bad, for loyalty in 2019. The widespread devaluation of loyalty currencies during the past few years brings this into sharp focus.

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64

Currency Alliance

DECEMBER 13, 2018

Escalating competition across sectors – not a purported “death of loyalty” – is making loyalty harder earned. As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Marketing teams, and technologies, becoming more deeply intertwined.

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

Currency Alliance

MARCH 30, 2022

The ability to bring together complementary fields of experience to create profitable solutions based on innovative business models and modern technology. As I reflected on the presentation footage, I decided I wanted to share these principles with the many loyalty professionals I’ve met building Currency Alliance over the last seven years.

Loyalty 52

Loyalty Loyalty Programs Airlines Resources 52