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Breaking down the walls: Loyalty Magazine Awards 2019

Currency Alliance

This was my second year on the judging panel at the Loyalty Magazine Awards. What is great about The Loyalty Magazine Awards is the willingness to share why each brand won their award or received special recognition – which allows us, as practitioners, to learn, and not just enjoy the gin fizz. Mastering customer data (finally).

Loyalty 49
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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Voxi is the ‘youth brand’ of Vodafone, whose highly successful VeryMe rewards program has previously been praised by Currency Alliance. A disloyal generation? Fighting on multiple fronts.

Loyalty 52
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Phone Calls: How to Improve Your Customer Relationship Management?

CSM Magazine

You can use CRM systems to understand what your customers prefer. For this system to work effectively, you will have to link your CRM to yourIVR phone system technology. The scores can help an organization plan its training or rewards programs. Personalizing Customer Support. It helps to build brand loyalty and trust.

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Are You Delighting Customers on an Emotional Level?

CSM Magazine

However, the rewards and gifts shouldn’t be limited to occasions only. Such reward programs and incentives profoundly influence a customer’s view of your business emotionally and they continue buying from you. For happy customers, keep rewarding them from time to time. Use a CRM Tool. Engage with Customers.

CRM 98
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Overcoming the Great Resignation with Lessons Learned from CX Best Practices

CSM Magazine

But, beyond these frontline solutions that powered the early work-from-home, organizations should also reconsider many of their longstanding tools as well—such as CRM and data management platforms. From a collaboration and communication perspective, cloud-based solutions present an obvious advantage for remote and hybrid work environments.

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The Implications of Big-data Marketing: Bigger Than You Think

West Monroe

CRMs enable businesses to track and measure each and every interaction, whether in person or online. Typically, though, CRM data provides only a partial profile of an individual – transactional data or website visits, for instance. With the institution of loyalty reward programs, the collection of purchase/transaction data took off.

Data 51
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Loyalty Strategy 2019: How to Win in the Next Decade

Currency Alliance

An example of effective alignment of strategy with tactics include Australia’s Coles Supermarket chain and its flybuys reward program. This past summer, the supermarket decided to offer reward points to customers who bring their own re-usable carrier bags. demonstrating environmental responsibility. Segmentation.

Loyalty 45