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How to Power up Your B2C Marketing Strategies with Surprising B2B Secrets

C3Centricity

As has been claimed for decades, there are differences between B2C marketing strategies and those of business-to-business (B2B). As companies strive to navigate the complexities of their respective markets, the learnings one can gain from examining the nuances of both B2B and B2C marketing become self-evident.

B2C 287
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Harmonizing Success: How Sales Teams Can Collaborate with Internal Teams to Enhance Customer Experience

ECXO

Harmonizing Success: How Sales Teams Can Collaborate with Internal Teams to Enhance Customer Experience The ongoing conflict between sales teams and internal departments can really mess up the customer experience, leading to mixed-up interactions and disappointed expectations.

Sales 156
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Building Customer Loyalty Through Strategic Distribution

ECXO

Building Customer Loyalty Through Strategic Distribution Initial assumption: If you have read my previous articles, you know that I defend the concept of H2H business relationships, but I am using the term B2B in this article to specify a route-to-market strategy. Customers expect seamless interactions and timely solutions.

Loyalty 325
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Is Your Salesforce CRM Stuck in a Rut? It’s Time to Move Beyond Routine Marketing and Sales Admin

CSM Magazine

These days, many organisations find themselves grappling with a common dilemma: is their Salesforce CRM still focused on routine marketing activities and sales administration, or is it truly driving transformative change across the entire customer journey?

CRM 52
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Stop Wasting Time! Automate CRM Data Entry & Boost Sales

Magellan Solutions

Are you tired of wasting countless hours entering data into your CRM system? Did you know that sales representatives spend 65% of their time on administrative tasks such as repetitive data entry, leaving only 35% dedicated to actual selling activities ? This can lead to missed opportunities and lost sales.

CRM 52
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Post-sale teams, stop treating your CRM like a Swiss Army knife

ChurnZero

Most recently, we’ve seen leaders question whether they should revert to using their organization’s longstanding incumbent sales tool—the CRM—as an interim solution to their team integration challenges. Treating a CRM as a Swiss Army Knife is both inefficient and reductive to the work of post-sale teams.

CRM 96
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3 Tips For Leveraging CRM For Your Post-Sales Cycles

ClientSuccess

In the past decade, CRMs have revolutionized customer relationships. From tracking prospects to recording sales interactions – teams can unlock incredible insights with a good Customer Relationship Management platform. But what happens once customers become clients?

CRM 75