InMoment XI

OCTOBER 29, 2024

They also require less marketing effort to keep them engaged compared to new customers. Building customer loyalty results in higher retention, increased revenue, and positive word-of-mouth, which helps you stand out in competitive markets. Nostalgia: Experiences that evoke positive memories can strengthen loyalty.

Loyalty 195

Loyalty Customer Experience Net Promoter Score Social Media 195

Comm100

DECEMBER 10, 2024

While this might sound like marketing-speak to many, these are critically important metrics that any iGaming operator should pay close attention to. They connected Comm100 Live Chat to their CRM, enabling their agents to get detailed information about each player, including their spending patterns, before engaging them.

Strategy 130

Strategy Multi-Channel Loyalty Social Media 130

Optimove

JULY 29, 2021

Major sporting events present numerous challenges to online gaming and betting operators, especially when it comes to CRM. And so, last summer’s major challenge was cross-selling – keeping your mostly-sports players engaged while there are not many sports going on. But that was last year.

CRM 98

CRM Sports Strategy Entertainment 98

Optimove

MAY 27, 2021

Obvious alert: The more granular your CRM journeys are, the more personalized your marketing becomes. As your marketing becomes more personalized, your messages become more relevant and effective, Right? With SOJ, you can enjoy AI-mapped CRM journeys that are autonomously scalable and highly personalized.

CRM 98

CRM Customer Journeys Sports Touchpoint 98

Optimove

JANUARY 28, 2025

How AI is Transforming CDPs Download Now >> Why it Matters: OptiLive is a game-changer for scaling CRM-powered live sports marketing and creating memorable experiences that drive results. It combines real-time sports data with CRM insights to deliver personalized, in-play betting messages during live sporting events.

Sports 59

Sports CRM Gamification Tips 59

Lumoa

FEBRUARY 6, 2018

Companies do marketing, sales and CRM – the customer does the experience! Customer centricity is the answer, backed with a credible customer profitability lens that gives an alternative view to traditional product sales/market share KPIs. Marketing, Customer service. One main challenge for the next year is short termism.

Customer Experience 304

Customer Experience Customer Centricity Self Service Culture 304

Optimove

APRIL 21, 2020

Step 1 – Prioritize Your CRM Efforts. We call it the COVID-19 CRM Pyramid of Priorities. (we Step 2 – Define Each Slice of The CRM Pyramid. From retail store closures to certain products that are suddenly unavailable or gaming operators that no longer offer sports betting events. we can help!).

CRM 97

CRM Strategy B2C Ecommerce 97

Optimove

DECEMBER 9, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Gamification has evolved from a buzzword into a cornerstone of player engagement strategies. With the rise of AI-orchestrated gamification, iGaming and sports betting operators are now equipped to deliver hyper-personalized, dynamic experiences.

Gamification 52

Gamification Engagement Sports CRM 52

Optimove

AUGUST 7, 2024

How AI is Transforming CDPs Download Now >> Why it Matters: iGaming and Sports Betting operators can now deliver an unparalleled AI-orchestrated gamification experience, driving higher retention rates and deeper player engagement. This collaboration will enhance player engagement and retention strategies.

Gamification 69

Gamification Sports Multi-Channel CRM 69

Optimove

FEBRUARY 5, 2025

The analysis is from Optimove Insights, the research arm of Optimove the #1 CRM Marketing Solution for iGaming and sports betting operators. This expansion presents significant opportunities for sports betting operators to capitalize on an increasingly active and engaged NFL betting audience.

Sports 69

Sports CRM Analysis Tips 69

Optimove

MARCH 25, 2025

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: For marketers in iGaming and sports betting, engaging and retaining players is a constant challenge. Conventional marketing tactics alone are insufficientplayers expect more interactive and rewarding experiences.

Gamification 52

Gamification Multi-Channel How To Sports 52

Experience Investigators by 360Connext

APRIL 23, 2024

CX leaders today face a long list of challenges, including adapting to a dynamic market environment and ensuring every stakeholder, supervisor, and employee in the business is aligned with the customer-centric vision. Is this the same as Customer Relationship Management, or CRM? And they will be rewarded for that focus on the customer!

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

Optimove

MAY 19, 2020

One league re-started this past weekend, the German Bundesliga, and the sports betting industry is bursting with excitement (and so are we). Is now the right time to turn the switch back on, and reactivate all your CRM plans? How did last week’s sports events affect the multi-product operators’ casino players’ trends?

Sports 119

Sports CRM Trends Analysis 119

Optimove

JULY 13, 2020

There is one thing that all online sports bettors have in common; the desire to win. Cause winning in sports betting almost always carries and added emotional aspect. Now that sports are almost back in full swing, after long months of lockdown due to the pandemic, it’s time to get your game on. And we can help with that!

Sports 64

Sports CRM Strategy Examples 64

Optimove

FEBRUARY 1, 2024

2024 Lightning Talks cover crucial gaming topics presented by Optimove experts and are a “must-attend” for any marketer looking to quickly up their game in the gaming industry. ” Embracing diverse markets for maximum gains enables a holistic and adaptable approach. Learn more about each topic and why you should attend below.

CRM 69

CRM Sports Consulting Data 69

Totango

MAY 7, 2024

By our math, that means nine out of 10 revenue-accountable leaders need a hand getting on the same page as their fellow go-to-market (GTM) counterparts. The post Expansion is a Team Sport: Strategies for Aligning CS and Sales in 2024 appeared first on Best Customer Success Blog: Articles for Enterprise Growth.

Sports 103

Sports Sales Strategy Net Promoter Score 103

Optimove

JUNE 1, 2020

Champion sports betting operators know that every game counts, and your CRM strategies should already be put in place to kick off a successful season. If you want even more, you can download the full marketing plan and more methodolgies here. #1 To learn more, download all six methodologies in the marketing plan here.

Sports 98

Sports CRM Groups Loyalty 98

InMoment XI

OCTOBER 4, 2024

Whether you are curious about other programs/ROIs, want to gain a better understanding of options in the market, or are insight-obsessed like us, you can gain unlimited access to all of our valuable calculators by simply entering your email. CXM vs CRM: How They Differ?

Customer Experience Management 195

Customer Experience Management Customer Experience Management ROI 195

Optimove

SEPTEMBER 24, 2020

CRM Hack: Gamifying CRM Campaigns. Spice Up Your CRM Gaming Campaigns. The Best of Sports Betting Campaigns to Follow. The Importance of Contextualizing Realtime Player Marketing – Part I. The Importance of Contextualizing Realtime Player Marketing – Part II. CRM Hack: Gamifying CRM Campaigns.

Sports 98

Sports CRM ROI Groups 98

Optimove

JUNE 24, 2024

Optimove, the #1 CRM Marketing solution for iGaming and Sports Betting, announced today the opening of its office in Brazil. Felipe Costa Nadalini, a senior sales executive with deep experience in the Brazilian market has been hired as the initial lead of the Optimove Brazilian office.

Sports 40

Sports CRM Marketing Sales 40

Optimove

JUNE 3, 2024

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: The rapid growth of the iGaming sweepstakes industry offers marketers a huge opportunity to gain market share. Key Takeaways: Optimove is expanding its CRM marketing solutions to the rapidly growing iGaming sweepstakes sector.

CRM 52

CRM Company Marketing Sports 52

CSM Magazine

NOVEMBER 6, 2024

For instance, a gym franchise could host fitness events in the community or sponsor local sports teams. Tools like customer relationship management (CRM) systems, mobile apps, and loyalty programs make it easier for franchises to serve customers better. Example: A CRM system in a retail franchise can store customer purchase histories.

Customer Service 52

Customer Service Loyalty Programs Self Service CRM 52

Optimove

AUGUST 1, 2023

With mobile marketing, specifically push notifications for mobile apps and PWAs, sending real-time, contextual messaging is the best way to keep your players engaged; if you caught our CRM Lightning Talk at ICE 2023 , you’ll already know that real-time campaigns have 10x the engagement of their scheduled counterparts.

Engagement 96

Engagement Strategy Marketing Sports 96

Optimove

FEBRUARY 16, 2023

“With Covid on a decline globally,” thought marketers everywhere at the beginning of 2022 and smiled, “We’re finally back to normal. For years, we’ve stressed one elementary point: marketers should invest in existing customers, as they are THE key to growth, especially in turbulent times. The essence?

CRM 52

CRM Sports Marketing Apparel 52

Optimove

DECEMBER 17, 2024

For online casino and sports betting operators, it isnt just a festive opportunity; its the years final shot to ramp up revenue, hit targets, and outshine the competition. 2 – Deliver Rewards That Truly Resonate In a crowded market, generic bonuses dont stand a chance.

Gamification 52

Gamification Sports Multi-Channel Loyalty 52

Optimove

FEBRUARY 23, 2025

To the stakeholders of Optimove: Every year, I prioritize listening to leading marketersour customersbecause their concerns provide insights that help shape the future of marketing. And in 2024, heres just a glimpse of what I heard: You have to go to the data people to get the data, and then you have to connect it to marketing.

Multi-Channel 52

Multi-Channel Gamification Self Service CRM 52

Optimove

FEBRUARY 17, 2022

The Heptagon Awards – celebrating CRM excellence – are dedicated to the best campaigns, teams, and individuals who achieved exceptional results with their CRM Marketing efforts and strategies. Winners were selected based on how advanced, sophisticated, ambitious, and impactful their CRM Marketing approach is.

CRM 52

CRM Marketing Chief Customer Officer Entertainment 52

NICE inContact

FEBRUARY 6, 2019

A successful CX organization tries to build a centralized view of CX; aligning different groups – Marketing, Sales, Service and beyond. It is never a silo-ed operation, it is a team sport. Voice of the customer, analytics and AI-driven technologies are important add-on pieces in addition to core contact center and CRM systems.

Net Promoter Score 137

Net Promoter Score Contact Center Average Handle Time Effort Score 137

BirdEye

MARCH 4, 2024

Today’s marketers understand this well. In fact, according to Birdeye data , 36% of multi-location marketers send personalized messages to their customers daily. A drip campaign, or drip marketing, is a powerful technique for brands to nurture leads, retain customers, and increase repeat sales. Drive more revenue.

Marketing 111

Marketing How To Multi-Channel Tips 111

Optimove

JULY 31, 2024

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: In this blog post, gain insights from expert marketers about five pillars to create effective strategies that boost customer retention. Marcel Martins , Head of Digital at Grupo Soma, a leader in the Brazilian fashion industry.

Customer Retention 59

Customer Retention Marketing Sports Entertainment 59

Optimove

JULY 6, 2020

Optimove created PostFunnel Events Series to give the growing B2C CRM community a home and to facilitating insightful conversations about Relationship Marketing (while munching on great food). Betting on Sports 2019. Betting on Sports 2019. Betting on Sports 2019. Calendar and more info here. Upcoming Events.

Sports 90

Sports B2C Travel Conference 90

Optimove

JANUARY 27, 2021

Optimove, the gaming industry’s leading CRM Marketing Hub, is proud to announce has partnered with SKS365, a leading multi-licensed international bookmaker and gaming operator. This strategic investment in CRM is a significant part of an enterprise-wide digital transformation SKS365 is undergoing. About SKS365 Group.

CRM 40

CRM Marketing Sports Multi-Channel 40

Optimove

JANUARY 27, 2021

Optimove, the gaming industry’s leading CRM Marketing Hub, is proud to announce has partnered with SKS365, a leading multi-licensed international bookmaker and gaming operator. This strategic investment in CRM is a significant part of an enterprise-wide digital transformation SKS365 is undergoing. About SKS365 Group.

CRM 40

CRM Marketing Sports Multi-Channel 40

Optimove

MAY 10, 2021

Using power measures in CRM enables marketers to generate hyper-personalized targeting and relevant communications with customers – at a sophisticated level. Remaining Bet Factor (Gaming/Sports). The post CRM Hack: The “Power Measures” You Must Know appeared first on Optimove.

CRM 52

CRM Measurement Sports Video 52

Optimove

APRIL 15, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it matters: Position-less marketing is crucial for marketers as it enables them to leverage the rapidly changing digital landscape, fostering agility, innovation, and collaboration within their teams.

Marketing 59

Marketing Sports Multi-Channel CRM 59

Optimove

DECEMBER 16, 2021

“You win some, you lose some,” Rony Vexelman, Optimove’s newly-promoted VP Marketing, wrote on LinkedIn yesterday, before adding that “Sometimes you win a lot of them.” Among other things, it results in 85% of gaming operators using Optimove to operate at least two marketing channels (with some using 13!)

CRM 52

CRM Multi-Channel Customer Journeys Sports 52

Optimove

MARCH 29, 2022

If you’ve read our official press release from today (March 29th, 2022), you know that “Optimove, the leading CRM Marketing Platform, today announced its acquisition of Kumulos, a Dundee, Scotland-based provider of a personalized messaging platform for mobile applications.”. Which is 100% true. Again, this is perfectly accurate.

Marketing 59

Marketing Multi-Channel CRM Sports 59