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Agent AI Is Exploding in Contact Centers—Yet the Human Experience Remains Irreplaceable

eglobalis

A major telecommunications company faced significant challenges integrating AI solutions into their legacy billing and CRM systems, limiting AI efficacy to basic queries only. Scalability and Performance Limits Scaling AI effectively, particularly during peak times, presents ongoing technical challenges.

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B2B CX – Strategy & Business Alignment

ECXO

Action Point: Present CX metrics alongside financial indicators to show the business case for improving customer experience. Example: Implementing a Customer Data Platform (CDP) can consolidate insights from CRM, support tickets, and customer feedback , creating a 360-degree customer view.

B2B 310
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Winning Leadership Support for Your CX Program: How to Align and Drive Buy-In

eglobalis

Present a Compelling Business Case : Use data and real-life examples to illustrate the potential return on investment (ROI) from CX initiatives, including increased customer retention and reduced acquisition costs. Present case studies and industry benchmarks that show measurable gains from CX investments.

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Find and Eliminate Dirty Data That’s Lurking in Your Salesforce CRM System

GetFeedback

Salesforce’s customer relationship management (CRM) tool helps businesses support their customers in a powerful and efficient way by allowing them to combine big data with sophisticated customization. Since data is the deciding factor of most strategic business decisions, it’s essential to prioritize the maintenance of CRM data integrity.

CRM 250
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Unlocking the Practical CX Power of Design Thinking for B2B Companies: A Step-by-Step Guide

eglobalis

Test: Validating Solutions Testing involves presenting prototypes to users to gather feedback. Example: Salesforces integration of AI-driven analytics into their CRM platform stemmed from iterative testing and client feedback. This iterative process helps refine solutions based on real-world insights.

B2B 290
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Deep Dive into Loyalty and Experience Drivers in the Tech World—The Blueprint for Building Long-Term B2B Relationships

eglobalis

Companies can further enhance relationship management by leveraging customer relationship management (CRM) tools like HubSpot or Salesforce, which centralize customer data and provide actionable insights. To replicate this, companies must train their teams to effectively interpret and present data insights.

B2B 423
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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

Most B2B companies have vast amounts of customer data spread across CRM systems, support ticket databases, ERP platforms, websites, and more. For example, implementing a customer data platform or upgrading the CRM can help consolidate information about customer interactions, transactions, and preferences into one unified profile.

B2B 339