Remove CRM Remove Presentation Remove Touchpoint
article thumbnail

B2B CX – Strategy & Business Alignment

ECXO

Action Point: Present CX metrics alongside financial indicators to show the business case for improving customer experience. Identify which customer touchpoints are most critical to revenue generation, retention, and operational efficiency.

B2B 311
article thumbnail

May the Customer Experience (CX) Force be with you!

ECXO

Consider mapping out a Customer Journey Map to identify touchpoints where your brand can offer support, resolve issues, or provide value. Application in CX : • Customer Data Platforms (CDPs) : Use CDPs to gather and analyze customer data from various touchpoints (social media, website visits, purchase history).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Winning Leadership Support for Your CX Program: How to Align and Drive Buy-In

eglobalis

They want suppliers and partners who are easy to do business with, understand their needs, and provide consistent support across every touchpoint. Showcase Success Stories : Present case studies of organizations that have benefited from CX transformations to provide tangible evidence of success.

article thumbnail

How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

Customer experience spans many touchpoints and processes trying to fix everything at once can overwhelm the team and dilute resources. Most B2B companies have vast amounts of customer data spread across CRM systems, support ticket databases, ERP platforms, websites, and more. Another key aspect of strategy is prioritization.

B2B 339
article thumbnail

Customer Experience Journey Mapping Strategies to Improve Business Performance

InMoment XI

Increased Resource Allocation Customer journey maps can help you identify problems and present a strong business case for customer experience improvement. Focus: Real-time customer journey analytics to understand the emotions, pain points, and touchpoints customers are experiencing at every stage.

article thumbnail

The Power of Customer Behavior Analysis

InMoment XI

Quantitative Data Analysis Quantitative analysis uses website and/or app analytics combined with CRM data to analyze numerical data. Customer Journey Mapping Customer journey mapping tracks every touchpoint customers encounter with your organization. Open-ended questions can be used in surveys, customer interviews, and focus groups.

Analysis 195
article thumbnail

Customer Experience in Banking: A Guide to Improve Trust & Satisfaction

InMoment XI

From visiting your physical branch to paying an electricity bill through your app, each interaction with a touchpoint contributes to a customer’s perception of your business. Your bank can present itself as a reliable option by demonstrating a commitment to making their customer journey smooth and personalized.

Banking 195