How to Power up Your B2C Marketing Strategies with Surprising B2B Secrets
C3Centricity
APRIL 9, 2024
This realm is characterized by: Longer Sales Cycles: B2B transactions often involve substantial investments, necessitating a more extended period of deliberation, approval, and procurement processes. A study by Gartner highlighted that 77% of B2B buyers stated their latest purchase was very complex or difficult.
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